As a leader, the most difficult task is to walk on a tightrope: how to assert your interests without destroying trust or psychological security? Róbert Radó, an executive coach, explains why true assertiveness is not about „being nice” and how „saying no” can become a tool for credibility and strategic resource management. The article introduces the „Priority Control” formula, and concludes with a unique 8-point audit to test your own leadership integrity right away.













