Mastery of advocacy: unleash your inner lion with coaching!
Introduction: the art of advocacy
What is advocacy?
The advocacy is a skill that plays a crucial role both in our personal lives and in our professional careers. Many of us struggle to effectively communicate our needs and assert our interests without coming across as aggressive or overly demanding.
Advocacy is fundamentally aboutbeing able to effectively communicate our own needs, wants and rights, while respecting those of others. This is important not only in the business world, but also in everyday life, where advocacy can help us to better assert our own ideas and achieve our goals.
Why can advocacy be difficult?
Among other things, it can be challenging if the individual lacks good communication skills, or if they suffer from anxiety and lack of self-confidence.
Social norms, cultural differences and personal experiences can all contribute to the difficulties we face in this area.
This article sheds some light on how the coaching to develop our advocacy skills and navigate more confidently in different areas of life.
The importance of advocacy today
In today's fast-changing world, the ability to advocate is increasingly elusive. Whether it's a promotion at work, managing our personal relationships or even dealing with everyday situations, our ability to effectively communicate our needs and our views has a major impact on the quality of our lives. It's not just about 'getting what we want' - it's more about striking a delicate balance between our own needs and the needs of others.
Advocacy is not just about in promoting our careers but also plays a key role in our personal relationships. While many people are instinctively able to identify and express their own needs, for others it can be a challenge. Advocacy can make a big difference between the workplace and your personal life. in life. Coaching can be a particularly useful tool in this process, as a well-trained coach guidance, we can identify and overcome the problems that prevent us from representing ourselves.
Why is advocacy so difficult for many?
There are many factors that can make this difficult for someone:
- Fear of conflict
- Low self-esteem
- Previous negative experiences
- Cultural or educational background
- Lack of assertive communication skills
These factors often result in patterns of behaviour that prevent individuals from effectively representing their interests. These may include over-adaptation, passive-aggressive communication or even aggressive action.
The Role of Coaching in the Development of Advocacy

Why choose coaching?
A coaching is a tool that gives you the opportunity to gain a deeper self-awareness and develop the skills you need to advocate. An experienced with the help of a coach:
- We can discover our own strengths and weaknesses: A coach can help you to see your own abilities and limitations more clearly, and to develop your advocacy strategy accordingly.
- We can set clear goals: During coaching, we can learn how to set clear, achievable goals that will help us to achieve our further goals.
- We can improve our communication skills: Through the feedback and exercises provided by the coach, we can improve our communication skills so that we can express our needs more effectively.
How does the coaching process work?
The coaching process is personalised and usually consists of the following steps:
- Initial consultation: The coach and the client assess the situation together and identify the main challenges and goals.
- Setting goals: The coach will help you set specific goals to improve your advocacy.
- Develop an action plan: The coach and the client work together to create an action plan that shows step-by-step how to achieve the goals.
- Continuous feedback: During the coaching, the client receives regular feedback, which helps to monitor progress and adjust the plan if necessary.
- Standalone application: Once the coaching is completed, the client will be able to apply what they have learned independently and assert their interests more effectively in the future.
Examples of Developing Advocacy through Coaching
Challenges at work
In the workplace, advocacy can be particularly important, for example when:
- We are applying for promotion: A coaching can help to effectively present our professional achievements and strengths to management.
- We manage conflicts: With the guidance of a coach, we can better manage conflicts at work and be able to engage in constructive dialogue in problematic situations.
Personal contacts
In personal relationships, advocacy can be equally important:
- Family and friends: Coaching can help us to express our own needs and expectations to family and friends, while maintaining the the harmonious nature of relationships.
- Find a partner: With the help of a coach, we can better understand our own values and needs, so we can build relationships more successfully.
How else can coaching help with advocacy?
Coaching can be a very effective tool for developing advocacy skills. With the help of a skilled coach, we can uncover the deeper reasons that prevent us from being assertive and develop personalised strategies to overcome them.
Developing self-awareness
A central element of the coaching process is deepening self-awareness. The coach helps to identify the internal barriers and beliefs that hinder the individual in asserting his or her interests. This may be something that causes a high level of stress or anxiety when communicating. By developing self-awareness, we can better understand our reactions and motivations, which is the first step towards change.
Developing communication skills
Effective advocacy depends to a large extent on communication skills. During coaching, we can learn assertive communication techniques, including:
- Clear and unambiguous wording
- Use of "I-messages"
- Active listening skills
- Conscious use of body language
These skills help us to express our needs and opinions while respecting the views of others.
Recognising and respecting boundaries
Advocacy is closely linked to the ability to draw and maintain personal boundaries. A coaching process we can learn to recognise our own boundaries and learn techniques to effectively communicate and defend those boundaries with others.
Building self-confidence
The ego, our self-image and self-esteem, plays a key role in advocacy. Coaching helps us to develop our self-confidence and strengthen our positive self-image. It can be the catalyst that enables us to stand up for ourselves more courageously in different situations.
Learning conflict management strategies
Advocacy often involves potential conflict situations. Coaching can teach conflict management techniques that help you to approach and deal with these situations in a constructive way. This includes developing the ability to compromise, to find win-win solutions and to have difficult conversations.
Practical techniques for developing advocacy
During the coaching process, you will learn a number of practical techniques and tools to help you develop these skills:
1. The "sandwich" technique
This method helps to give criticism or negative feedback while minimising the possibility of conflict:
- Let's start with a positive finding
- Make a criticism or request for change
- Let us close on a positive note again
2. DEAR-MAN technique
This DBT (Dialectical behavioural therapy) is an excellent tool for advocacy:
- Describe: describe the situation objectively
- Express (Express): Express your feelings and opinions
- Assert: Let's be clear about what we want
- Reinforce: show the benefits of fulfilling your request
- Mindful: stay on topic, don't be distracted
- Appear confident: use a firm posture and tone of voice
- Negotiate: be open to compromise
3. Role play and situational exercises
In coaching, we often use role-playing and situational exercises. These provide a safe environment to test and refine your advocacy skills before applying them in real-life situations.
4. Thought reframing
This technique helps us to identify and transform the negative thought patterns that prevent us from asserting our interests. For example, the thought "I am selfish if I stand up for myself" can be reframed as "I have the right to express my needs and that does not make me selfish".
The impact of advocacy on quality of life
Developing advocacy skills can have a significant positive impact on many areas of our lives:
- Career progression: we can communicate our values more effectively and get the pay we deserve.
- Personal contacts: We can build healthier, more balanced relationships where the needs of both parties are met.
- Stress management: Asserting our interests helps reduce accumulated frustration and stress.
- Self-esteem: As our self-confidence grows, so does our self-esteem.
- Decision making: We will be able to make choices that better reflect our real needs and values.
Challenges and pitfalls in asserting our interests

While developing our advocacy is extremely useful, it is also important to be aware of the potential challenges:
- Excessive assertiveness: Be careful not to get on the wrong side of the horse and become aggressive or demanding.
- Cultural differences: Different cultures may have different perceptions and accept different ways of advocacy.
- A throwback to old patterns: In stressful situations, it is easy to revert to old, non-assertive patterns of behaviour.
- Reactions of others: Our environment may initially find it difficult to accept our changed behaviour.
During the coaching process, we also prepare for these challenges and develop strategies to address them.
Summary: The road to self-empowerment
Developing advocacy is a process that takes time and practice. Coaching can be a highly effective tool in this journey, providing personalised support and feedback. Advocacy is not about always getting what you want, it is about being able to communicate your needs and boundaries honestly and respectfully.
If you feel that you would like to improve your advocacy skills and would like to know how coaching can help you, please do not hesitate to contact us at coachlab.hu/en/ side. Our expert coaches will be happy to help you unleash your inner lion and navigate life's challenges with more confidence.
Advocacy is not just a skill - it is the path to self-fulfilment and a fuller, more satisfying life. Start this journey today and experience the positive changes it can bring to your life!