Sales Training

Sales Trainings Supported by Coaching

Sales Training - Professional Sales Training for Companies | CoachLab

Sales Training for Professional Sales Teams

Improve the performance of your sales team with experienced trainers and proven methods. Consultative selling, new customer acquisition and sales effectiveness improvement.

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Why our Sales Training?

The sales training There are countless options to choose from in the world of the internet, but what makes us different from the rest? Our trainers and coaches have years of experience in management, sales management and sales. That doesn't just mean theoretical knowledge - it means real, hands-on experience that we bring to your team. We know first-hand exactly what our customers and salespeople face in the marketplace and with customers.

We specialise in developing sales teams of 5-15 people, where we can provide more personalised attention to each participant, while also optimising group dynamics. This size allows all salespeople to actively participate in practical exercises and role-plays. For larger groups, we work with the team in multiple sessions or with several trainers at the same time, with similar effectiveness.

  • Several years' experience as a sales manager
  • Personalised training content
  • Multiple, but typically consultative selling methodology
  • Practical role-plays and simulations
  • Sales exercises supported by video recordings to help personal development
  • Follow-up coaching support
  • Techniques applicable to all industries
  • Flexible formats (personal/online/hybrid)

What is included in our Sales Training?

Our comprehensive sales training covers all the important areas a successful salesperson needs to know. Whether you're a hunter, a new business development salesperson or an established customer-focused salesperson. We tailor the training modules to the current challenges and industry specifics of your team. We work together to achieve the role of "trusted advisor", i.e. maximum client confidence.

Consultative Selling - Consultative Selling

The foundation of modern sales: how to build a sales process where the customer sees the Salesperson as a true partner. We teach you how to identify the customer's real needs and position your solutions to fit naturally with the customer's objectives.

Cold Calling and New Customer Acquisition

Most salespeople dread cold calling, but with the right technique it can be the most effective new customer acquisition method. We'll teach you the art of preparation, the right approach and how to turn a cold contact into a genuine interest that is no longer cold.

Customer Access - Gatekeeper Strategies

Often the biggest challenge is not the sale itself, but getting it to the decision-maker in the first place. We teach specific techniques for dealing with 'gatekeepers' and reaching the decision maker - be they assistants, HR staff or middle managers.

Effective Closure Techniques

Many salespeople can present well, but "flinch" at the closing. We will teach you different closing techniques: from alternative closings to preconditional closings to emergency closings. All techniques are practised within an ethical framework.

Strengthening the customer relationship

The sale doesn't end with the deal - in fact, it starts there! We'll teach you how to build long-term, valuable relationships with your customers that not only result in repeat purchases, but also referrals and recommendations. At low prices, anyone can sell cheaply. Good sales rarely win on price, ensuring maximum potential profit.

Upsell and Cross-sell

Existing customers offer the greatest potential for growth. We will teach you how to identify additional sales opportunities, how to present them in a way that the customer perceives as a real benefit, not as an intrusive sale.

Success Stories - When Sales Training Really Works

IT Service Provider - 150% Growth During 6 Months

We worked with a 12-person sales team of an IT services company in Budapest. Their biggest challenge was that they were too technical in their approach to customers. After our training, they learned that customers don't buy technology, they buy solutions to their problems.

"The consultative selling methodology has completely changed our approach. We no longer prioritise functions, but focus on the client's business objectives. The result: in 6 months we have increased our sales performance by 150%." - Péter Kozma, Sales Manager

Telecommunications Company - B2B Breakthrough

We helped a team of a large telecommunications company working in the mid-market B2B segment. Their challenge was cold calling and getting in front of decision makers. We taught them specific "gatekeeper" strategies.

"Previously, our 90% calls were rejected in the first 30 seconds. After the training, we learned how to construct the first sentence to create interest. Now we often choose who we work with." - Anna Nagyné, Senior Account Manager

Vehicle sales - Trucks, Lorries, Truck segments

We worked with an international truck manufacturing and sales wholesaler, where the biggest challenge was the long sales cycle and complex decision-making process. They learned how to navigate between different decision makers and how to build lasting relationships, not just with one decision maker.

"In heavy vehicle and truck sales, every relationship counts. After the training, they learned that it's not only the purchasing colleague who needs to be in good contact, but also the drivers, the technical managers, the financial decision makers and even the owner. This has paid off." - István Szomor, KAM, Regional Representative

Our Sales Training Process

Each sales training is individually tailored, but we have a proven process that guarantees results:

1

Needs assessment

We'll get to know in detail your team's current challenges, strengths and areas for improvement. We also take into account your customers, client needs, industry specificities and special requirements.

2

Personalisation

Based on the survey, we will put together a training programme. This can be a 1-2 day intensive training or a modular training or coaching programme of several weeks or even months - according to your needs.

3

Training Realisation

Interactive, hands-on training with lots of role-playing and real-life situations. In person, online or in a hybrid format - as convenient for you and your team and to minimise the time out of the actual sales process.

4

Follow-up coaching

After the training, we provide coaching and mentoring support. This ensures that the lessons learnt are embedded in everyday practice, become habits and lead to lasting change. This is the most crucial point, it is usually where training and its real effectiveness are lost.

Why does your Team need Sales Training?

In today's competitive market environment, it is no longer enough for salespeople to have "natural talent". Modern buyers are informed, often demanding and demanding, and they think in terms of alternatives. Without professional sales techniques, your team will be at a disadvantage in the competition, and your company is at a big disadvantage compared to your competitors. Or even profitability suffers because of a poor sales attitude.

Sales training is not a cost, it is investment. In our experience, participating teams achieve an average performance improvement of 30-80% in the first year. This means not only higher revenues, but also more satisfied customers and loyal, motivated salespeople.

Importantly, we also provide coaching and follow-up support after the training. Because most training does not produce lasting results because there is no follow-up. However, we ensure that the lessons learnt are actually incorporated into everyday sales practice.

Specific Benefits:

  • Higher conversion rate from leads
  • Shorter sales cycle
  • Larger average store size (upsell effect)
  • More satisfied, more loyal customers
  • A more motivated and confident sales team
  • Less attrition in the sales process
  • More effective cold calling and new customer acquisition and retention
  • Measurable ROI in the short term

Frequently Asked Questions about Sales Training

How long does it take to see the results of the sales training?
The effects of the training can be felt from the first month, especially in the participants' confidence and attitude. In terms of concrete sales results, significant improvements can usually be seen after 2-3 months (of course, this also depends on the sales cycle). However, lasting, structural changes require 3-6 months, supported by follow-up coaching.
What size teams are the sales training sessions for?
Primarily for sales teams of 5-15 people, because we specialise in them, as this size allows for optimal training effectiveness. Within this framework, all participants can play an active role, while at the same time the group dynamics work well. Of course, we can accommodate smaller groups (3-4 people) as well as larger ones, and the training methodology, the number of facilitators and trainers is always adapted to the size of the team.
Is the training content tailored to the specificities of the industry?
Absolutely yes! All sales training is tailored to the client's specific needs, industry characteristics and current challenges. Before the training, we conduct a detailed needs assessment, where we get to know the team's strengths, areas for improvement, industry specialties and, in most cases, pricing, and if necessary, help you improve your pricing strategy and profitability. Whether it is IT services, telecoms, vehicle sales, pharma or any other sector, we always adapt and optimise the methodology to the specific area.
What formats are used for sales training?
We are as flexible as possible to adapt to our customers' needs. We offer traditional face-to-face training, online training and hybrid solutions. We also deal separately with managers in person if they are open to it. The format can be a one-day intensive workshop, a two-day in-depth programme, or even a modular training over several weeks or months. The decision is always determined by the client's needs, the team's available time and the objectives of the training.
What is included in the training grant?
The success of a training course is not only determined during the training days, but also during the implementation period that follows. That's why we provide comprehensive support after every sales training: individual coaching sessions, team mentoring sessions, follow-up workshops and telephone/online consultation opportunities. In this way, we ensure that the lessons learnt are truly embedded in everyday sales practice and produce measurable, sustainable results. These are usually priced separately.

Ready to Take Your Sales Team to the Next Level?


And with them, your own company and your customers?

Don't let your competitors overtake you! Our professional sales training can help your team learn the methods and techniques that characterise the most successful professional sales teams and companies.

Our special offer: The first consultation is discounted! Let's discuss your team's current challenges and how we can help you achieve your goals.

Booking a consultation Request a Personal Quote

Join the ranks of businesses that already benefit from professionally trained sales professionals and a successful sales team, and in turn, successful companies and successful customers!

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