Saying NO, or How to Say NO When Everyone Expects a YES?

The book explores the difficulties of saying no and setting boundaries

What do you do when everyone expects a YES, but you should be saying NO?

This book is not just another motivational advice, but a confrontation with the deepest truth: saying no is not a communication technique, it is a matter of identity.

Rob Radó, senior business and executive master coach at CoachLab, (also a featured coach and author in the TOP 15 coaches of 2025)  draws on more than two decades of leadership and coaching experience, and on everyday, real-world foundations, to show why those who try to learn to protect boundaries on their own fail. Through real-life stories, we see Martha, who chose her boss's „urgent” assignment over her daughter's presentation; Stephen, who was forced to stop by his body; and Sofia, who finally learned that doing less work but better work gets you ahead in life and career.

The book not only explores the psychological causes of over-empowerment - the hunger for recognition, the fear of conflict, the illusion of indispensability - but also provides concrete support. Backed up by research (Harvard Business Review, Stanford Medicine, Northwestern University), it demonstrates that chronic over-empowerment leads not only to burnout, but also to serious health problems and broken relationships.

This book is for people who already know they need to make a change, but have realised they can't do it alone.

If you're tired of overcommitment, guilt and feeling like you're responsible for everything - it's time to seek professional help. Because learning to say no is not a weakness, it's the strongest decision you can make.

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