{"id":260918,"date":"2025-09-28T20:10:03","date_gmt":"2025-09-28T18:10:03","guid":{"rendered":"https:\/\/coachlab.hu\/?p=260918"},"modified":"2026-04-10T19:10:38","modified_gmt":"2026-04-10T17:10:38","slug":"miert-bukik-el-a-legtobb-b2b-ertekesito-kepzes","status":"publish","type":"post","link":"https:\/\/coachlab.hu\/en\/blog\/why-do-most-b2b-ertekesito-kepzes-fail\/","title":{"rendered":"Why do most B2B sales training courses fail? Here's the solution that works!"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><a href=\"https:\/\/coachlab.hu\/en\/blog\/why-do-most-b2b-ertekesito-kepzes-fail\/\">Why do most B2B sales training courses fail? Here's the solution that works!<\/a><\/h2>\n\n\n\n<p>This is exactly what G\u00e1bor, as a manager, was thinking last year when his fifth B2B sales training failed. His sales team more or less enthusiastically attended the three-day training, took notes, made promises - and two weeks later, it was back to business as usual. The numbers hadn't changed, the approach remained the same as if nothing had happened. It all seemed a terrible waste of money, even though the training material was impeccable.<\/p>\n\n\n\n<p>The problem is not unique to the G\u00e1bor company. <strong>84% of classical or traditional sales training is forgotten in the first three months<\/strong>, and this is only part of the tragedy. <strong>Why does this happen so regularly?<\/strong> The answer is simple: traditional B2B sales training is fundamentally ineffective and does not have a permanent approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The fatal flaw of traditional B2B sales training<\/h2>\n\n\n\n<p>Most B2B sales training is structured as if you were programming a machine. They train the salespeople, give them the material and expect it to be automatically incorporated into their daily lives. This is fundamentally the wrong approach.<\/p>\n\n\n\n<p><strong>Most B2B sales training programmes fail because they focus on selling methods rather than on the buying habits of buyers <\/strong>- and this is only one aspect. Another, more serious problem is that these courses do not take into account the nature of human learning and the complex process of habit change.<\/p>\n\n\n\n<p><strong>What happens in practice?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salespeople understand new techniques<\/li>\n\n\n\n<li>They try them for a few days<\/li>\n\n\n\n<li>Then, in a difficult customer situation, they fall back into their usual patterns<\/li>\n\n\n\n<li>Two weeks later, only vague memories remain<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of coaching: where the problem starts<\/h3>\n\n\n\n<p>The traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">trainings<\/a> one of the biggest shortcomings is that they lack ongoing support. After one or two to three days of intensive training, salespeople are left to their own devices. <strong>No one helps them to actually apply the new knowledge or to overcome the internal resistance that comes with change.<\/strong><\/p>\n\n\n\n<p><strong>This is where coaching comes in<\/strong>. When selling B2B <a href=\"https:\/\/coachlab.hu\/en\/ai-coaching-ai-mentoring-ai-kepzes\/\" title=\"AI Coaching | AI Mentoring | AI Training and Custom Program\" target=\"_blank\" rel=\"noopener\">training with coaching support<\/a> combined, the results change dramatically. Companies that provide real-time, transaction-specific sales coaching to their employees increased their revenues by 8.41T$3T year-on-year - an improvement of 951T$3T compared to companies that do not provide this level of coaching.<\/p>\n\n\n\n<p>But why is this approach so effective?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why does coaching-supported B2B sales training work better?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Personalised solutions<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Every seller is different. Zoltan has problems with cold calling, Andrea has problems with handling objections, and Peter opens great but feels uncomfortable closing. <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Traditional training treats everyone the same - but coaching focuses on the specific challenges of each individual.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Real-world application of knowledge<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-pale-cyan-blue-background-color has-background has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\"Learning becomes knowledge when it is applied\"<\/em> - Adam Grant<\/p>\n<\/blockquote>\n\n\n\n<p>In coaching-supported B2B sales training, it is not enough to understand a technique. The coach helps you to try it out on real customers, reflect on the experience and fine-tune your approach. This leads to much deeper understanding and learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Supporting habit change<\/h3>\n\n\n\n<p><strong>Here lies the secret:<\/strong> most sales problems are not caused by a lack of knowledge, but by bad habits. Martha is a very talented salesperson, but she always presented the quote too early. She knew it was a mistake, but she always did it. Why?<\/p>\n\n\n\n<div style=\"background-color: #f0f8ff; padding: 20px; border-left: 4px solid #0066cc; margin: 20px 0;\"> <strong>A real case:<\/strong> Martha's coaching process revealed her fear of the \"long\" sales process. The coach helped her to recognise this pattern and gradually develop new habits. After six weeks, her average time to close a deal had decreased by 40%, while the value of closed deals had increased by 60%. <\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Incorporating industry specialities<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/coachlab.hu\/en\/\">coaching<\/a> allows B2B sales training to be truly relevant to the specificities of the industry. If you are working with pharmaceutical companies, you need a different approach than if you are selling to IT service providers or construction companies.<\/p>\n\n\n\n<p><strong>Example:<\/strong> In the pharmaceutical industry, the decision-making process is much more complex, takes place at multiple levels and is influenced by the regulatory environment. A traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales training<\/a> These are general issues - coaching works with you on specific cases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Shadow coaching: development in real practice<\/h3>\n\n\n\n<p>Shadow coaching is perhaps the <a href=\"https:\/\/coachlab.hu\/en\/ertekesitesi-training-coachlab\/\" title=\"Sales Training\" target=\"_blank\" rel=\"noopener\">coaching-supported B2B sales training<\/a> the most effective tool for. This means that <a href=\"https:\/\/coachbp.hu\/\" target=\"_blank\" rel=\"noreferrer noopener\">the coach is present during real customer conversations with the salesperson <\/a>- either face-to-face or by analysing recordings - and provide feedback afterwards. The most successful salespeople receive an average of 15 coaching sessions per month, compared to the overall average of 2 sessions <a href=\"https:\/\/cuvama.com\/the-state-of-b2b-sales-discovery-enablement-report-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Status of B2B sales discovery and promotion in 2024<\/a> - Cuvamaand a significant part of this is shadow coaching.<\/p>\n\n\n\n<p><strong>Why is this method so powerful?<\/strong> Because it happens in reality, not in simulations. When Laszlo is in an important client meeting and a critical objection or objection is raised, the coach can see immediately how he reacts. <\/p>\n\n\n\n<p>A <a href=\"https:\/\/coachlab.hu\/en\/blog\/shadow-coaching-is-the-real-power-of-sales-coaching\/\" data-type=\"post\" data-id=\"259732\" target=\"_blank\" rel=\"noreferrer noopener\">shadow coaching <\/a>k\u00fcl\u00f6n\u00f6sen hat\u00e1sos a B2B k\u00f6rnyezetben, ahol minden \u00fcgyf\u00e9lhelyzet egyedi, \u00e9s a d\u00f6nt\u00e9shozatali folyamatok komplexek. A coach &#8222;\u00e1rny\u00e9kolhatja&#8221;- azaz ott lehet mellette \u00e9s akt\u00edvan figyelheti az \u00e9rt\u00e9kes\u00edt\u0151t val\u00f3s sales call-ok sor\u00e1n, vagy m\u00faltbeli felv\u00e9teleket hallgathat meg, majd szak\u00e9rt\u0151i visszajelz\u00e9st \u00e9s jav\u00edt\u00e1si strat\u00e9gi\u00e1kat adhat 2024 State of B2B Sales Performance Report: Trends, Insights, and Solutions. Ez sokkal m\u00e9lyebb tanul\u00e1st eredm\u00e9nyez, mint b\u00e1rmilyen elm\u00e9leti k\u00e9pz\u00e9s.<\/p>\n\n\n\n<p><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Want to know more about how to transform your own sales approach? Contact us!<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280.webp\" alt=\"Why most B2B sales training fails The sales solution that works\" class=\"wp-image-260921\" style=\"width:400px\" srcset=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280.webp 854w, https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280-480x719.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 854px, 100vw\" \/><figcaption class=\"wp-element-caption\">Why most B2B sales training fails The sales solution that works <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The new challenges of digital sales trends<\/h2>\n\n\n\n<p>The year 2025 will bring particular challenges in the world of B2B sales. Buying habits have changed, the importance of online presence has increased and decision-making processes have changed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn and social selling<\/h3>\n\n\n\n<p>Today, it is not enough to make a good phone call. Salespeople also need to understand how to build relationships on LinkedIn, how to respond or share valuable content, and how to leverage the power of digital platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM integration and data-driven sales<\/h3>\n\n\n\n<p>Modern B2B sales are increasingly data-driven. Salespeople need to know how to read CRM system signals, identify the most promising leads and optimise the sales process.<\/p>\n\n\n\n<p><strong>Here too, coaching has a huge role to play:<\/strong> while a traditional training course explains how to use CRM, coaching involves the salesperson working with their own data, learning from their own customers and learning new methods in real-life situations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specific B2B sales techniques with coaching support<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Deep application of SPIN selling technique<\/h3>\n\n\n\n<p>The SPIN (Situation, Problem, Implication, Need-payoff) technique is widely known, but few people use it effectively. The reason is that they learn the theory in a training course, but do not get enough support to apply it in practice.<\/p>\n\n\n\n<p><strong>With coaching support:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each customer situation is discussed<\/li>\n\n\n\n<li>You formulate concrete questions together<\/li>\n\n\n\n<li>Practising injections<\/li>\n\n\n\n<li>Fine-tune your approach based on the results<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Developing consultative selling<\/h3>\n\n\n\n<p>Consultative selling means that the salesperson acts as a true consultant. This requires serious personal development, not just mastery of techniques.<\/p>\n\n\n\n<p><strong>The case of Thomas:<\/strong> Thomas was always a good salesman, but he was too aggressive in his approach to new customers. Coaching helped him to understand that patience and asking deeper questions yields much better results. After six months of coaching, his conversion rate improved by 85%. <\/p>\n\n\n\n<div style=\"background-color: #fff5f5; padding: 20px; border-left: 4px solid #cc0000; margin: 20px 0;\"> <strong>An important realisation:<\/strong> B2B sales reps forget 70% of the information they learn within a week of training, and 87% of it within a month and are not using it at all - exactly what coaching can solve, but significantly improve anyway. With regular support, the knowledge becomes fixed and applicable. <\/div>\n\n\n\n<p><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>If you want your team to really learn and apply new sales techniques, let's talk about it!<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The practical benefits of coaching-supported B2B sales training<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Measurable results<\/h3>\n\n\n\n<p>Critical research has also shown that coaching has a profound impact on sales productivity: it leads to an increase of 88%, while training alone only leads to an increase of 23%. This is not a coincidence - coaching-supported B2B sales training brings concrete, measurable changes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion rate improvement:<\/strong> 30-70% improvement 3-6 months after the start of coaching<\/li>\n\n\n\n<li><strong>Shorter sales cycle:<\/strong> Shops are closing faster<\/li>\n\n\n\n<li><strong>Higher average transaction value:<\/strong> Better positioning and communicating value<\/li>\n\n\n\n<li><strong>Increase team motivation:<\/strong> Salespeople become more confident<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Long-term impact<\/h3>\n\n\n\n<p>While a traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">training<\/a> effect disappears in a few weeks, while coaching-supported development brings lasting change. The reason for this is simple: we don't just teach you new methods, we help you incorporate them into your everyday life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose the right B2B sales training?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What to look for in the service?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Experience:<\/strong> At least 10+ years of sales, sales management and coaching experience<\/li>\n\n\n\n<li><strong>Personalisation:<\/strong> Not a template, but a solution tailored to your industry<\/li>\n\n\n\n<li><strong>Continuity:<\/strong> Not one-off training, but longer-term support<\/li>\n\n\n\n<li><strong>Measurable results:<\/strong> Specific KPIs and tracking system<\/li>\n\n\n\n<li><strong>Coaching integration:<\/strong> Training and coaching together in a single system<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What to look for when choosing?<\/h3>\n\n\n\n<p><strong>Avoid providers who:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They only impart theoretical knowledge<\/li>\n\n\n\n<li>Template solutions are offered<\/li>\n\n\n\n<li>No coaching background<\/li>\n<\/ul>\n\n\n\n<p><strong>Choose those who:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They take a unique approach<\/li>\n\n\n\n<li>Coaching support is also provided<\/li>\n\n\n\n<li>Have experience in the industry<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1.png\" alt=\"Why do most B2B sales training courses fail? The solution that works\" class=\"wp-image-250242\" srcset=\"https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1.png 200w, https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1-12x12.png 12w, https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1-20x20.png 20w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Why do most B2B sales training courses fail? The solution that works<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The CoachLab approach: why is it different?<\/h2>\n\n\n\n<p>Our experience shows that the most effective B2B sales training is based on a combination of training and coaching. It's not enough to teach the techniques - you need to help them apply them and change their habits.<\/p>\n\n\n\n<p>Our approach is based on three pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Personalised training content<\/strong> - Based on the specific challenges of your industry and your team<\/li>\n\n\n\n<li><strong>Integrated coaching support<\/strong> - All participants receive individual coaching<\/li>\n\n\n\n<li><strong>Practical implementation<\/strong> - We work on real clients<\/li>\n<\/ol>\n\n\n\n<p><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Interested to know how this works in practice? Let's talk about it in person!<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The results speak for themselves<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>In our opinion, coaching-supported B2B sales training works because it puts the human factor at the centre. It is not the techniques per se that are important, but the ability of salespeople to apply them in line with their own personality and style.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about B2B sales training<\/h2>\n\n\n\n<div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> How long does it take to see results from a coaching-supported B2B sales training? <\/div> <div style=\"padding: 15px;\"> The first positive changes are usually seen after 4-6 weeks. Lasting, deeper results take 3-6 months to develop. Coaching support allows new habits to really take hold, not just temporarily improve numbers. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Why is coaching-supported training more expensive than traditional training? <\/div> <div style=\"padding: 15px;\"> Although the investment is larger, the <a href=\"https:\/\/coachlab.hu\/en\/blog\/how-to-choose-the-real-world-outcome-of-knowledge\/\" title=\"How does knowledge become a real business outcome?\" target=\"_blank\" rel=\"noopener\">ROI<\/a> many times more than traditional training. Coaching ensures that knowledge is actually applied and produces lasting results. Starting again after a training failure is much more expensive than getting it right the first time. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Do all salespeople need coaching during their B2B sales training? <\/div> <div style=\"padding: 15px;\"> Yes, even for the best salespeople. Coaching is not only about improving poor performers, but also about optimising performance. Experienced salespeople often experience the biggest breakthroughs through coaching because they are able to work deeper in areas of fine-tuning. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> How can the effectiveness of coaching-supported B2B sales training be measured? <\/div> <div style=\"padding: 15px;\"> With specific KPIs: conversion rate variation, average deal value, sales cycle length, customer satisfaction and team motivation. The advantage of coaching is that these indicators are continuously monitored and optimised throughout the programme. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Can coaching-supported B2B sales training be effective online? <\/div> <div style=\"padding: 15px;\"> Absolutely! In many cases, online coaching can be even more effective because it allows for more flexible scheduling and takes place in a real working environment. Video-conferencing technology also allows for face-to-face contact as well as remote operation. <\/div> <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future: what lies ahead in the world of B2B sales?<\/h2>\n\n\n\n<p>According to the latest analysis by the Harvard Business Review (HBR), B2B customer decision-making is becoming increasingly complex. <strong>There are more stakeholders in the process, decision cycles are longer and customers are better informed than ever before.<\/strong><\/p>\n\n\n\n<p>This further underlines the importance of coaching-supported B2B sales training. It's not enough for salespeople to learn a few techniques - they need to adapt to a changing environment, and they can only do this with ongoing support.<\/p>\n\n\n\n<p><strong>The future of sales lies in personalised, coaching-supported development.<\/strong> Companies that recognise this and apply it properly can gain a significant competitive advantage.<\/p>\n\n\n\n<p><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>If you want to prepare your team for the sales challenges of the future, let's talk about the opportunities!<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>84% of traditional B2B sales training courses fail because they lack coaching support. Discover how companies can achieve 88% productivity gains with the right approach and why it will be even more important in the world of B2B sales in 2025.<\/p>","protected":false},"author":526,"featured_media":260921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[85,82,1,100,83,169,79,331,105,191],"tags":[71,382,383,385,384,381,76,386,380],"class_list":["post-260918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kepzes-es-training","category-business-coaching","category-coaching","category-karrier-coaching","category-life-coaching","category-motivacio","category-sales-coaching","category-szervezetfejlesztes","category-tippek-es-trukkok","category-vallalkozasfejlesztes","tag-coaching","tag-ertekesitesi-coaching","tag-ertekesitesi-trening","tag-ertekesito-fejlesztes","tag-ertekesito-kepzes","tag-kepzes","tag-sales-coaching","tag-sales-fejlesztes","tag-trening"],"_links":{"self":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/users\/526"}],"replies":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/comments?post=260918"}],"version-history":[{"count":10,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918\/revisions"}],"predecessor-version":[{"id":15768623,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918\/revisions\/15768623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media\/260921"}],"wp:attachment":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media?parent=260918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/categories?post=260918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/tags?post=260918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}