{"id":260918,"date":"2025-09-28T20:10:03","date_gmt":"2025-09-28T18:10:03","guid":{"rendered":"https:\/\/coachlab.hu\/?p=260918"},"modified":"2026-06-02T18:56:34","modified_gmt":"2026-06-02T16:56:34","slug":"why-do-most-b2b-ertekesito-kepzes-fail","status":"publish","type":"post","link":"https:\/\/coachlab.hu\/en\/blog\/miert-bukik-el-a-legtobb-b2b-ertekesito-kepzes\/","title":{"rendered":"Why do most B2B sales training courses fail? Here's the solution that works!"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><a href=\"https:\/\/coachlab.hu\/en\/blog\/why-do-most-b2b-ertekesito-kepzes-fail\/\">Why do most B2B sales training courses fail? Here's the solution that works!<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e1bor vezet\u0151k\u00e9nt pontosan ezt gondolta tavaly ilyenkor, amikor az \u00f6t\u00f6dik B2B \u00e9rt\u00e9kes\u00edt\u0151 k\u00e9pz\u00e9s\u00fck is kudarcba fulladt. Az \u00e9rt\u00e9kes\u00edt\u0151 csapata t\u00f6bb\u00e9 kev\u00e9sb\u00e9 lelkesen, de r\u00e9szt vett a h\u00e1romnapos tr\u00e9ningen, jegyzeteket k\u00e9sz\u00edtettek, \u00edg\u00e9reteket tettek - azt\u00e1n k\u00e9t h\u00e9t m\u00falva minden a r\u00e9gi ker\u00e9kv\u00e1g\u00e1sba ker\u00fclt. A sz\u00e1mok nem v\u00e1ltoztak, a megk\u00f6zel\u00edt\u00e9s ugyanaz maradt, mintha semmi sem t\u00f6rt\u00e9nt volna. Sz\u00f6rny\u0171 p\u00e9nzpocs\u00e9kol\u00e1snak t\u0171nt az eg\u00e9sz, pedig a k\u00e9pz\u00e9s anyaga kifog\u00e1solhatatlan volt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is not unique to the G\u00e1bor company. <strong>84% of classical or traditional sales training is forgotten in the first three months<\/strong>, and this is only part of the tragedy. <strong>Why does this happen so regularly?<\/strong> The answer is simple: traditional B2B sales training is fundamentally ineffective and does not have a permanent approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The fatal flaw of traditional B2B sales training<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most B2B sales training is structured as if you were programming a machine. They train the salespeople, give them the material and expect it to be automatically incorporated into their daily lives. This is fundamentally the wrong approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Most B2B sales training programmes fail because they focus on selling methods rather than on the buying habits of buyers <\/strong>- \u00e9s ez csak az egyik szempont. A m\u00e1sik, m\u00e9g s\u00falyosabb probl\u00e9ma, hogy ezek a k\u00e9pz\u00e9sek nem veszik figyelembe az emberi tanul\u00e1s term\u00e9szet\u00e9t \u00e9s a szok\u00e1sv\u00e1ltoz\u00e1s bonyolult folyamat\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What happens in practice?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salespeople understand new techniques<\/li>\n\n\n\n<li>They try them for a few days<\/li>\n\n\n\n<li>Then, in a difficult customer situation, they fall back into their usual patterns<\/li>\n\n\n\n<li>Two weeks later, only vague memories remain<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of coaching: where the problem starts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">trainings<\/a> one of the biggest shortcomings is that they lack ongoing support. After one or two to three days of intensive training, salespeople are left to their own devices. <strong>No one helps them to actually apply the new knowledge or to overcome the internal resistance that comes with change.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This is where coaching comes in<\/strong>. When selling B2B <a href=\"https:\/\/coachlab.hu\/en\/ai-coaching-ai-mentoring-ai-kepzes\/\" title=\"AI Coaching | AI Mentoring | AI Training and Custom Program\" target=\"_blank\" rel=\"noopener\">training with coaching support<\/a> combined, the results change dramatically. Companies that provide real-time, transaction-specific sales coaching to their employees increased their revenues by 8.41T$3T year-on-year - an improvement of 951T$3T compared to companies that do not provide this level of coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But why is this approach so effective?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why does coaching-supported B2B sales training work better?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Personalised solutions<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Every seller is different. Zoltan has problems with cold calling, Andrea has problems with handling objections, and Peter opens great but feels uncomfortable closing. <\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>A hagyom\u00e1nyos k\u00e9pz\u00e9sek mindenkit egyform\u00e1n kezelnek - a coaching viszont minden egyes ember specifikus kih\u00edv\u00e1saira f\u00f3kusz\u00e1l.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Real-world application of knowledge<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default has-pale-cyan-blue-background-color has-background has-medium-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\"A tanul\u00e1s akkor v\u00e1lik tud\u00e1ss\u00e1, amikor alkalmazzuk\"<\/em> - Adam Grant<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In coaching-supported B2B sales training, it is not enough to understand a technique. The coach helps you to try it out on real customers, reflect on the experience and fine-tune your approach. This leads to much deeper understanding and learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Supporting habit change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here lies the secret:<\/strong> most sales problems are not caused by a lack of knowledge, but by bad habits. Martha is a very talented salesperson, but she always presented the quote too early. She knew it was a mistake, but she always did it. Why?<\/p>\n\n\n\n<div style=\"background-color: #f0f8ff; padding: 20px; border-left: 4px solid #0066cc; margin: 20px 0;\"> <strong>A real case:<\/strong> M\u00e1rta coaching folyamat\u00e1ban kider\u00fclt, hogy f\u00e9lti az \u00fcgyfeleket a \"hossz\u00fa\" elad\u00e1si folyamatt\u00f3l. A coach seg\u00edtett neki felismerni ezt a mint\u00e1t, \u00e9s fokozatosan \u00faj szok\u00e1sokat kialak\u00edtani. Hat h\u00e9t m\u00falva az \u00e1tlagos \u00fczletk\u00f6t\u00e9si ideje 40%-kal cs\u00f6kkent, mik\u00f6zben a megk\u00f6t\u00f6tt \u00fcgyletek \u00e9rt\u00e9ke 60%-kal n\u0151tt. <\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Incorporating industry specialities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/coachlab.hu\/en\/\">coaching<\/a> allows B2B sales training to be truly relevant to the specificities of the industry. If you are working with pharmaceutical companies, you need a different approach than if you are selling to IT service providers or construction companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example:<\/strong> In the pharmaceutical industry, the decision-making process is much more complex, takes place at multiple levels and is influenced by the regulatory environment. A traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales training<\/a> ezeket \u00e1ltal\u00e1noss\u00e1gban \u00e9rinti - a coaching viszont konkr\u00e9t eseteken dolgozza \u00e1t veletek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Shadow coaching: development in real practice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shadow coaching is perhaps the <a href=\"https:\/\/coachlab.hu\/en\/ertekesitesi-training-coachlab\/\" title=\"Sales Training\" target=\"_blank\" rel=\"noopener\">coaching-supported B2B sales training<\/a> the most effective tool for. This means that <a href=\"https:\/\/coachbp.hu\/\" target=\"_blank\" rel=\"noreferrer noopener\">the coach is present during real customer conversations with the salesperson <\/a>- ak\u00e1r szem\u00e9lyesen, ak\u00e1r felv\u00e9telek elemz\u00e9se r\u00e9v\u00e9n - \u00e9s az ut\u00e1n visszajelz\u00e9st ad. A legsikeresebb \u00e9rt\u00e9kes\u00edt\u0151k havonta \u00e1tlagosan 15 coaching-alkalmat kapnak, szemben a \u00e1ltal\u00e1nos 2 alkalomos \u00e1tlaggal <a href=\"https:\/\/cuvama.com\/the-state-of-b2b-sales-discovery-enablement-report-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Status of B2B sales discovery and promotion in 2024<\/a> - Cuvamaand a significant part of this is shadow coaching.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why is this method so powerful?<\/strong> Because it happens in reality, not in simulations. When Laszlo is in an important client meeting and a critical objection or objection is raised, the coach can see immediately how he reacts. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/coachlab.hu\/en\/blog\/shadow-coaching-is-the-real-power-of-sales-coaching\/\" data-type=\"post\" data-id=\"259732\" target=\"_blank\" rel=\"noreferrer noopener\">shadow coaching <\/a>k\u00fcl\u00f6n\u00f6sen hat\u00e1sos a B2B k\u00f6rnyezetben, ahol minden \u00fcgyf\u00e9lhelyzet egyedi, \u00e9s a d\u00f6nt\u00e9shozatali folyamatok komplexek. A coach \"\u00e1rny\u00e9kolhatja\"- azaz ott lehet mellette \u00e9s akt\u00edvan figyelheti az \u00e9rt\u00e9kes\u00edt\u0151t val\u00f3s sales call-ok sor\u00e1n, vagy m\u00faltbeli felv\u00e9teleket hallgathat meg, majd szak\u00e9rt\u0151i visszajelz\u00e9st \u00e9s jav\u00edt\u00e1si strat\u00e9gi\u00e1kat adhat 2024 State of B2B Sales Performance Report: Trends, Insights, and Solutions. Ez sokkal m\u00e9lyebb tanul\u00e1st eredm\u00e9nyez, mint b\u00e1rmilyen elm\u00e9leti k\u00e9pz\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Want to know more about how to transform your own sales approach? Contact us!<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized is-style-rounded\"><img decoding=\"async\" width=\"854\" height=\"1280\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280.webp\" alt=\"Why most B2B sales training fails The sales solution that works\" class=\"wp-image-260921\" style=\"width:400px\" srcset=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280.webp 854w, https:\/\/CoachLab.hu\/wp-content\/uploads\/Miert-bukik-el-a-legtobb-B2B-ertekesito-kepzes-A-mukodo-megoldas-sales-executive-6922418_1280-480x719.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 854px, 100vw\" \/><figcaption class=\"wp-element-caption\">Why most B2B sales training fails The sales solution that works <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The new challenges of digital sales trends<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The year 2025 will bring particular challenges in the world of B2B sales. Buying habits have changed, the importance of online presence has increased and decision-making processes have changed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LinkedIn and social selling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today, it is not enough to make a good phone call. Salespeople also need to understand how to build relationships on LinkedIn, how to respond or share valuable content, and how to leverage the power of digital platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM integration and data-driven sales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Modern B2B sales are increasingly data-driven. Salespeople need to know how to read CRM system signals, identify the most promising leads and optimise the sales process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here too, coaching has a huge role to play:<\/strong> while a traditional training course explains how to use CRM, coaching involves the salesperson working with their own data, learning from their own customers and learning new methods in real-life situations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Specific B2B sales techniques with coaching support<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Deep application of SPIN selling technique<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A SPIN (Situation, Problem, Implication, Need-payoff) - (Helyzet, probl\u00e9ma, k\u00f6vetkezm\u00e9ny, sz\u00fcks\u00e9glet-haszon) technik\u00e1t sokan ismerik, de kevesen alkalmazz\u00e1k hat\u00e9konyan. Ennek oka, hogy egy k\u00e9pz\u00e9sen megtanulj\u00e1k az elm\u00e9let\u00e9t, de a gyakorlati alkalmaz\u00e1shoz nem kapnak el\u00e9g t\u00e1mogat\u00e1st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With coaching support:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each customer situation is discussed<\/li>\n\n\n\n<li>You formulate concrete questions together<\/li>\n\n\n\n<li>Practising injections<\/li>\n\n\n\n<li>Fine-tune your approach based on the results<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Developing consultative selling<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consultative selling means that the salesperson acts as a true consultant. This requires serious personal development, not just mastery of techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The case of Thomas:<\/strong> Thomas was always a good salesman, but he was too aggressive in his approach to new customers. Coaching helped him to understand that patience and asking deeper questions yields much better results. After six months of coaching, his conversion rate improved by 85%. <\/p>\n\n\n\n<div style=\"background-color: #fff5f5; padding: 20px; border-left: 4px solid #cc0000; margin: 20px 0;\"> <strong>An important realisation:<\/strong> A B2B \u00e9rt\u00e9kes\u00edt\u00e9si k\u00e9pvisel\u0151k a k\u00e9pz\u00e9s ut\u00e1n egy h\u00e9ten bel\u00fcl az elsaj\u00e1t\u00edtott inform\u00e1ci\u00f3k 70%-\u00e1t elfelejtik, 87%-uk pedig egy h\u00f3napon bel\u00fcl \u00e9s egy\u00e1ltl\u00e1n nem haszn\u00e1lj\u00e1k - pontosan ez az, amit a coaching meg tud oldani, de jelent\u0151sen jav\u00edtani mindenk\u00e9ppen. A rendszeres t\u00e1mogat\u00e1ssal a tud\u00e1s r\u00f6gz\u00fcl \u00e9s alkalmazhat\u00f3v\u00e1 v\u00e1lik. <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>If you want your team to really learn and apply new sales techniques, let's talk about it!<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The practical benefits of coaching-supported B2B sales training<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Measurable results<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kritikus kutat\u00e1sok azt is kimutatt\u00e1k, hogy a coaching m\u00e9lyrehat\u00f3 hat\u00e1ssal van az \u00e9rt\u00e9kes\u00edt\u00e9si termel\u00e9kenys\u00e9gre: 88%-os n\u00f6veked\u00e9st eredm\u00e9nyez, m\u00edg a k\u00e9pz\u00e9s \u00f6nmag\u00e1ban csak 23%-os n\u00f6veked\u00e9st eredm\u00e9nyez. Ez nem v\u00e9letlen - a coaching-t\u00e1mogatott B2B \u00e9rt\u00e9kes\u00edt\u0151 k\u00e9pz\u00e9s konkr\u00e9t, m\u00e9rhet\u0151 v\u00e1ltoz\u00e1sokat hoz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conversion rate improvement:<\/strong> 30-70% improvement 3-6 months after the start of coaching<\/li>\n\n\n\n<li><strong>Shorter sales cycle:<\/strong> Shops are closing faster<\/li>\n\n\n\n<li><strong>Higher average transaction value:<\/strong> Better positioning and communicating value<\/li>\n\n\n\n<li><strong>Increase team motivation:<\/strong> Salespeople become more confident<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Long-term impact<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While a traditional <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" rel=\"noreferrer noopener\">training<\/a> effect disappears in a few weeks, while coaching-supported development brings lasting change. The reason for this is simple: we don't just teach you new methods, we help you incorporate them into your everyday life.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to choose the right B2B sales training?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What to look for in the service?<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Experience:<\/strong> At least 10+ years of sales, sales management and coaching experience<\/li>\n\n\n\n<li><strong>Personalisation:<\/strong> Not a template, but a solution tailored to your industry<\/li>\n\n\n\n<li><strong>Continuity:<\/strong> Not one-off training, but longer-term support<\/li>\n\n\n\n<li><strong>Measurable results:<\/strong> Specific KPIs and tracking system<\/li>\n\n\n\n<li><strong>Coaching integration:<\/strong> Training and coaching together in a single system<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">What to look for when choosing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avoid providers who:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They only impart theoretical knowledge<\/li>\n\n\n\n<li>Template solutions are offered<\/li>\n\n\n\n<li>No coaching background<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Choose those who:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They take a unique approach<\/li>\n\n\n\n<li>Coaching support is also provided<\/li>\n\n\n\n<li>Have experience in the industry<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1.png\" alt=\"Why do most B2B sales training courses fail? The solution that works\" class=\"wp-image-250242\" srcset=\"https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1.png 200w, https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1-12x12.png 12w, https:\/\/coachlab.hu\/wp-content\/uploads\/cropped-CoachLab_Logo_200x200_1-1-20x20.png 20w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption class=\"wp-element-caption\">Why do most B2B sales training courses fail? The solution that works<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The CoachLab approach: why is it different?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tapasztalataink alapj\u00e1n a leghat\u00e9konyabb B2B \u00e9rt\u00e9kes\u00edt\u0151 k\u00e9pz\u00e9sek azok, amelyek a tr\u00e9ning \u00e9s coaching kombin\u00e1ci\u00f3j\u00e1ra \u00e9p\u00edtenek. Nem el\u00e9g megtan\u00edtani a technik\u00e1kat - seg\u00edteni kell az alkalmaz\u00e1sban \u00e9s a szok\u00e1sv\u00e1lt\u00e1sban is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our approach is based on three pillars:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Personalised training content<\/strong> - Az ipar\u00e1gad \u00e9s a csapatod specifikus kih\u00edv\u00e1sai alapj\u00e1n<\/li>\n\n\n\n<li><strong>Integrated coaching support<\/strong> - Minden r\u00e9sztvev\u0151 egy\u00e9ni coaching-ot kap<\/li>\n\n\n\n<li><strong>Practical implementation<\/strong> - Val\u00f3s \u00fcgyf\u00e9leseteken dolgozunk<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Interested to know how this works in practice? Let's talk about it in person!<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The results speak for themselves<\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>In our opinion, coaching-supported B2B sales training works because it puts the human factor at the centre. It is not the techniques per se that are important, but the ability of salespeople to apply them in line with their own personality and style.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about B2B sales training<\/h2>\n\n\n\n<div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> How long does it take to see results from a coaching-supported B2B sales training? <\/div> <div style=\"padding: 15px;\"> The first positive changes are usually seen after 4-6 weeks. Lasting, deeper results take 3-6 months to develop. Coaching support allows new habits to really take hold, not just temporarily improve numbers. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Why is coaching-supported training more expensive than traditional training? <\/div> <div style=\"padding: 15px;\"> Although the investment is larger, the <a href=\"https:\/\/coachlab.hu\/en\/blog\/how-to-choose-the-real-world-outcome-of-knowledge\/\" title=\"How does knowledge become a real business outcome?\" target=\"_blank\" rel=\"noopener\">ROI<\/a> many times more than traditional training. Coaching ensures that knowledge is actually applied and produces lasting results. Starting again after a training failure is much more expensive than getting it right the first time. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Do all salespeople need coaching during their B2B sales training? <\/div> <div style=\"padding: 15px;\"> Yes, even for the best salespeople. Coaching is not only about improving poor performers, but also about optimising performance. Experienced salespeople often experience the biggest breakthroughs through coaching because they are able to work deeper in areas of fine-tuning. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> How can the effectiveness of coaching-supported B2B sales training be measured? <\/div> <div style=\"padding: 15px;\"> With specific KPIs: conversion rate variation, average deal value, sales cycle length, customer satisfaction and team motivation. The advantage of coaching is that these indicators are continuously monitored and optimised throughout the programme. <\/div> <\/div> <div style=\"border: 1px solid #ddd; border-radius: 8px; margin: 20px 0;\"> <div style=\"background-color: #f8f9fa; padding: 15px; border-bottom: 1px solid #ddd; font-weight: bold;\"> Can coaching-supported B2B sales training be effective online? <\/div> <div style=\"padding: 15px;\"> Absolutely! In many cases, online coaching can be even more effective because it allows for more flexible scheduling and takes place in a real working environment. Video-conferencing technology also allows for face-to-face contact as well as remote operation. <\/div> <\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future: what lies ahead in the world of B2B sales?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to the latest analysis by the Harvard Business Review (HBR), B2B customer decision-making is becoming increasingly complex. <strong>There are more stakeholders in the process, decision cycles are longer and customers are better informed than ever before.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez m\u00e9g ink\u00e1bb hangs\u00falyozza a coaching-t\u00e1mogatott B2B \u00e9rt\u00e9kes\u00edt\u0151 k\u00e9pz\u00e9sek fontoss\u00e1g\u00e1t. Az \u00e9rt\u00e9kes\u00edt\u0151knek nem el\u00e9g megtanulniuk n\u00e9h\u00e1ny technik\u00e1t - alkalmazkodniuk kell a v\u00e1ltoz\u00f3 k\u00f6rnyezethez, \u00e9s ezt csak folyamatos t\u00e1mogat\u00e1ssal tudj\u00e1k megtenni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The future of sales lies in personalised, coaching-supported development.<\/strong> Companies that recognise this and apply it properly can gain a significant competitive advantage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#kapcsolat\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>If you want to prepare your team for the sales challenges of the future, let's talk about the opportunities!<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>84% of traditional B2B sales training courses fail because they lack coaching support. Discover how companies can achieve 88% productivity gains with the right approach and why it will be even more important in the world of B2B sales in 2025.<\/p>","protected":false},"author":526,"featured_media":260921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,82,1,100,83,169,79,331,105,191],"tags":[71,382,383,385,384,381,76,386,380],"class_list":["post-260918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kepzes-es-training","category-business-coaching","category-coaching","category-karrier-coaching","category-life-coaching","category-motivacio","category-sales-coaching","category-szervezetfejlesztes","category-tippek-es-trukkok","category-vallalkozasfejlesztes","tag-coaching","tag-ertekesitesi-coaching","tag-ertekesitesi-trening","tag-ertekesito-fejlesztes","tag-ertekesito-kepzes","tag-kepzes","tag-sales-coaching","tag-sales-fejlesztes","tag-trening"],"_links":{"self":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/users\/526"}],"replies":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/comments?post=260918"}],"version-history":[{"count":11,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918\/revisions"}],"predecessor-version":[{"id":15769212,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260918\/revisions\/15769212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media\/260921"}],"wp:attachment":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media?parent=260918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/categories?post=260918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/tags?post=260918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}