{"id":260745,"date":"2025-09-18T06:58:00","date_gmt":"2025-09-18T04:58:00","guid":{"rendered":"https:\/\/coachlab.hu\/?p=260745"},"modified":"2026-06-02T18:56:24","modified_gmt":"2026-06-02T16:56:24","slug":"introduce-valtozas-in-the-organisation","status":"publish","type":"post","link":"https:\/\/coachlab.hu\/en\/blog\/vezessuk-be-a-valtozast-ellenallo-szervezetben\/","title":{"rendered":"How do we introduce change in a resistant organisation? The secret to successful innovation"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><a href=\"https:\/\/coachlab.hu\/en\/blog\/introduce-valtozas-in-the-organisation\/\">How do we introduce change in a resistant organisation? The secret to successful innovation<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Leaders and coaches in organisations are confronted with this question every day: how can new ideas, methods or processes be introduced without encountering serious resistance? Why is it that even the best-intentioned changes often fail because people resist?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is everyone afraid of innovation?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">New ideas - whether they are <a href=\"https:\/\/coachbp.hu\/\" target=\"_blank\" rel=\"noreferrer noopener\">coaching methods,<\/a> management techniques or organisational changes - naturally threaten the established order. This is not necessarily bad, because the status quo exists because it works at some level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The real reason for change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Those who are most attached to the old ways are usually those who are comfortable with the status quo. If someone with a new coaching approach or <a href=\"https:\/\/coachlab.hu\/en\/organisational-development-coachlab\/\" target=\"_blank\" rel=\"noreferrer noopener\">organisational development<\/a>If you come up with an idea that is unlikely to succeed, and failure could cost you your job, few people will take the plunge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is exactly why not everyone becomes an entrepreneur - the chances of failure are over 90% in the first three years. The same happens in organisations: people prefer to stick to safe, known solutions.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-coachlab-coaching-szolg-ltat-sok-vezet-fejleszt-s-executive-coaching-tan-csad-s-coachlab-hu wp-block-embed-coachlab-coaching-szolg-ltat-sok-vezet-fejleszt-s-executive-coaching-tan-csad-s-coachlab-hu\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QTpU3siXYm\"><a href=\"https:\/\/coachlab.hu\/en\/organisational-development-coachlab\/\">Organisational Development (OD)<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;Organizational Development (OD)&quot; - CoachLab Coaching Services | Executive Development | Executive Coaching | Consulting | CoachLab.hu\" src=\"https:\/\/coachlab.hu\/szervezetfejlesztes-coachlab\/embed\/#?secret=OSMKQycP20#?secret=QTpU3siXYm\" data-secret=\"QTpU3siXYm\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The laws of change: how do innovations spread?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the 1950s, the researcher E.M.T. Rogers discovered that in every community - be it a city, a company or a team - people have the same attitude to innovation. He called this the law of diffusion of innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The five types of people in change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">According to Rogers, there are five groups in every community:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. The innovators (2,5%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ezek az \"\u0151r\u00fclt \u00f6tletek\" emberei<\/li>\n\n\n\n<li>They are always the first to try something new<\/li>\n\n\n\n<li>They are not afraid of failure, in fact they find it an exciting challenge<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. The early followers (12.5%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They are happy to invest time and energy in what they believe in<\/li>\n\n\n\n<li>Good risk tolerance<\/li>\n\n\n\n<li>When they see something that is in line with their values, they jump in.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. The early majority (34%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Practical people who ask questions<\/li>\n\n\n\n<li>\"Mit nyerek vele?\" \u2013 ez a f\u0151 k\u00e9rd\u00e9s\u00fck<\/li>\n\n\n\n<li>\"Mi van, ha nem m\u0171k\u00f6dik?\" \u2013 ezt is gyakran k\u00e9rdezik<\/li>\n\n\n\n<li>They are looking for security and guarantees<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. The late majority (34%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They wait until others try it<\/li>\n\n\n\n<li>They only act when they see success<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. The Maradiak (16%)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They only change when they have no other choice<\/li>\n\n\n\n<li>The greatest resistance is shown by<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The tipping point: when does change really start?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For an innovation - whether it is a coaching programme or an organisational change - to be truly successful, it needs to achieve 15-18% adoption. This is the point where things suddenly accelerate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why this number?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People in the early majority will only try something if others have already successfully applied it. If we ignore this, there will always be about 10% people in the organisation who believe in our idea. <strong>Ez a 10% azonban nem el\u00e9g ahhoz, hogy a rendszer \"\u00e1tbillenjen\"<\/strong> - and that causes frustration.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-coachlab-coaching-szolg-ltat-sok-vezet-fejleszt-s-executive-coaching-tan-csad-s-coachlab-hu wp-block-embed-coachlab-coaching-szolg-ltat-sok-vezet-fejleszt-s-executive-coaching-tan-csad-s-coachlab-hu\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"EVEcJygrZ1\"><a href=\"https:\/\/coachlab.hu\/en\/blog\/organisational-development-what-when-how-coachlab\/\">Organisational development why, when, how?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&quot;Organizational development why, when, how?&quot; - CoachLab Coaching Services | Executive Development | Executive Coaching | Consulting | CoachLab.hu\" src=\"https:\/\/coachlab.hu\/blog\/szervezetfejlesztes-miert-mikor-hogyan-coachlab\/embed\/#?secret=6UacQPHTcs#?secret=EVEcJygrZ1\" data-secret=\"EVEcJygrZ1\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A \"Mi\u00e9rt\"-tel val\u00f3 kezd\u00e9s strat\u00e9gi\u00e1ja<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How to talk to people?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A korai k\u00f6vet\u0151kh\u00f6z nem a \"Mit\" vagy a \"Hogyan\" k\u00e9rd\u00e9sekkel kell fordulnunk, hanem a <strong>\"Mi\u00e9rt\"<\/strong>-tel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talk about, <strong>what you believe in<\/strong>, not about what you do<\/li>\n\n\n\n<li>Tell me, <strong>why it is important<\/strong> it's for you, not what the exact plan is<\/li>\n\n\n\n<li>Share the <strong>your dream, your vision<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The most important rule: Do not persuade!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A successful leader or coach never tries to convince those who don't want to change. This only leads to arguments where everyone wants to prove their own point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Instead, we look for those who say:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\"\u00c9rdekes, amit mondasz. M\u00e9g nem t\u00f6k\u00e9letes, de van benne valami.\"<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"144\" height=\"144\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/CoachLab-logo-144x144_favicon-invert.png\" alt=\"How do we introduce change in a resistant organisation? The secret to successful innovation CoachLab Inverse Logo Favicon Coach Coaching Executive Coaching, Consulting, Sales Consulting, Business Consulting Sales Coaching, Executive Coaching, Business Coaching, Life Coaching, Online Coaching, Health Coaching, SEO Coaching, Coaching Prices, Coach Prices, Mediation, Coach Budapest, Coaching Budapest\" class=\"wp-image-251025\" srcset=\"https:\/\/coachlab.hu\/wp-content\/uploads\/CoachLab-logo-144x144_favicon-invert.png 144w, https:\/\/coachlab.hu\/wp-content\/uploads\/CoachLab-logo-144x144_favicon-invert-12x12.png 12w, https:\/\/coachlab.hu\/wp-content\/uploads\/CoachLab-logo-144x144_favicon-invert-20x20.png 20w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><figcaption class=\"wp-element-caption\">How do we introduce change in a resistant organisation? The secret to successful innovation<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Practical example: the story of a Hungarian multinational company<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company in Hungary with 5000 employees wanted to introduce a new management training for young colleagues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The traditional (unsuccessful) method:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lot of money spent on external training<\/li>\n\n\n\n<li>They have developed a perfect programme<\/li>\n\n\n\n<li>PowerPoint presentations to persuade people<\/li>\n\n\n\n<li><strong>Result:<\/strong> good stuff, but no one wanted to use it<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The new (successful) approach:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Incorporating difficulties:<\/strong> Early adopters like a challenge - don't make it too easy for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A feeling of being chosen:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only 30 places were available<\/li>\n\n\n\n<li>You had to write a covering letter to apply<\/li>\n\n\n\n<li>The first session was delivered in person by the programme leader<\/li>\n\n\n\n<li>Ny\u00edltan elmondt\u00e1k: \"Ez m\u00e9g nincs k\u00e9sz, k\u00f6z\u00f6sen fejlesztj\u00fck\"<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personal investment:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Had to travel to Budapest (also from rural offices)<\/li>\n\n\n\n<li>In your own time, on Saturday mornings<\/li>\n\n\n\n<li>They did not receive extra benefits<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Generation rule:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only those born after 1985 could participate<\/li>\n\n\n\n<li>Senior managers were not allowed to be present at the first sessions<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What was the result?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Volunteer helpers:<\/strong> At the end of the training, 15 people came forward to help develop the programme. This was done by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They did not get paid<\/li>\n\n\n\n<li>They also had to do their regular jobs<\/li>\n\n\n\n<li>Did not help their promotion<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spontaneous demand:<\/strong> K\u00e9t h\u00e9t m\u00falva a c\u00e9g k\u00fcl\u00f6nb\u00f6z\u0151 r\u00e9szlegeib\u0151l h\u00edvt\u00e1k fel a HR-t vezet\u0151k, akik k\u00f6vetelt\u00e9k: \"Mi\u00e9rt nem h\u00edvt\u00e1k meg az \u00e9n csapatomb\u00f3l is embereket?\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This is the demand!<\/strong> - without any marketing or advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do we put this into practice in organisational coaching?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1216\" height=\"832\" src=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/uzleti-coaching-a-vezet-i-keszsegek-fejleszteseert-zvu.jpg\" alt=\"How do we introduce change in a resistant organisation? The secret to successful innovation\" class=\"wp-image-259471\" srcset=\"https:\/\/CoachLab.hu\/wp-content\/uploads\/uzleti-coaching-a-vezet-i-keszsegek-fejleszteseert-zvu.jpg 1216w, https:\/\/CoachLab.hu\/wp-content\/uploads\/uzleti-coaching-a-vezet-i-keszsegek-fejleszteseert-zvu-980x671.jpg 980w, https:\/\/CoachLab.hu\/wp-content\/uploads\/uzleti-coaching-a-vezet-i-keszsegek-fejleszteseert-zvu-480x328.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1216px, 100vw\" \/><figcaption class=\"wp-element-caption\">How do we introduce change in a resistant organisation? The secret to successful innovation<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Don't focus on the whole body at once<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When starting a coaching project, we look for people who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open to new approaches<\/li>\n\n\n\n<li>They are willing to invest time and energy in development<\/li>\n\n\n\n<li>They are not afraid to take risks<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. A \"Mi\u00e9rt\" kommunik\u00e1ci\u00f3 vezet\u0151i coaching eset\u00e9n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When presenting organisational coaching:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bad:<\/strong> \"Ezeket a coaching technik\u00e1kat fogjuk haszn\u00e1lni, mert hat\u00e9konyak\"<\/li>\n\n\n\n<li><strong>Good:<\/strong> \"Hisz\u00fcnk abban, hogy minden szervezetben \u00e9s emberben ott van a potenci\u00e1l a n\u00f6veked\u00e9sre, \u00e9s a coaching seg\u00edt ezt kibontakoztatni\"<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Creating valuable and exclusive access<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limited management programmes<\/li>\n\n\n\n<li>Application process (not automatic participation)<\/li>\n\n\n\n<li>Asking for a time and emotional commitment from participants<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Joint development and experimentation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\"Ezt a programot egy\u00fctt alak\u00edtjuk ki az \u00d6n\u00f6k sz\u00fcks\u00e9gletei szerint\"<\/li>\n\n\n\n<li>Solutions tailored to the organisation's culture and challenges<\/li>\n\n\n\n<li>Possibility of continuous feedback and modification<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The things that matter:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>coaching change management<\/li>\n\n\n\n<li>organisational development Budapest<\/li>\n\n\n\n<li>executive coaching methods<\/li>\n\n\n\n<li>change resistance management<\/li>\n\n\n\n<li>team building innovations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Summary: The practical use of the law of propagation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This method - applying Rogers' law of diffusion of innovation - is the key to successfully introducing new coaching approaches and organisational development methods in an environment that is naturally resistant to innovation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key lessons for coaches:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Stop trying to convince everyone<\/strong> - focus on open people<\/li>\n\n\n\n<li><strong>Kezd a \"Mi\u00e9rt\"-tel<\/strong> - talk about your values and goals<\/li>\n\n\n\n<li><strong>Let them spread on their own<\/strong> \u2013 a korai k\u00f6vet\u0151k lesznek a legjobb \"rekl\u00e1moz\u00f3id\"<\/li>\n\n\n\n<li><strong>Be patient<\/strong> - adoption of innovations takes time<\/li>\n\n\n\n<li><strong>Build community<\/strong> - people like to be part of a special group<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/coachlab.hu\/en\/blog\/when-your-organisational-development-project-is-successful\/\" title=\"When your organisational development project proves \u201etoo successful\u201d\" target=\"_blank\" rel=\"noopener\">organisational development<\/a> we can support change processes with practical approaches and coaching methods. Using Rogers' model, we can achieve not only faster results, but also changes that are self-propagating and sustainable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CoachLab change management services:<\/strong> If you want to learn how to apply this model to your own business development or need help leading organisational change, contact us at <a href=\"https:\/\/coachlab.hu\/en\/\">coachlab.hu<\/a> side!<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":529,"featured_media":259471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,331],"tags":[71,367,366,364,330,179,365],"class_list":["post-260745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching","category-szervezetfejlesztes","tag-coaching","tag-csapatepites","tag-innovacio","tag-rogers-modell","tag-szervezetfejlesztes","tag-valtozasmenedzsment","tag-vezetesfejlesztes"],"_links":{"self":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/users\/529"}],"replies":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/comments?post=260745"}],"version-history":[{"count":5,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260745\/revisions"}],"predecessor-version":[{"id":15769204,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/260745\/revisions\/15769204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media\/259471"}],"wp:attachment":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media?parent=260745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/categories?post=260745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/tags?post=260745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}