{"id":257473,"date":"2025-02-26T21:56:58","date_gmt":"2025-02-26T20:56:58","guid":{"rendered":"https:\/\/coachlab.hu\/?p=257473"},"modified":"2026-06-02T18:54:09","modified_gmt":"2026-06-02T16:54:09","slug":"not-good-at-self-marketing-how-to-improve","status":"publish","type":"post","link":"https:\/\/coachlab.hu\/en\/blog\/te-sem-vagy-jo-self-marketingben-hogyan-fejleszd\/","title":{"rendered":"Not good at self-marketing? How can you improve in this area?"},"content":{"rendered":"

Not good at self-marketing either? Guess what! How can you improve in this area?<\/a><\/h2>\n\n\n\n

When we have to talk about the merits of others, we often gush, enthusiastically extolling their achievements and abilities. But when it comes to putting ourselves first, we suddenly become silent or uncomfortable. This phenomenon is extremely common - especially among people who would otherwise have excellent leadership skills.<\/a><\/p>\n\n\n\n

What is self-marketing like?<\/h2>\n\n\n\n

Self-marketing or self-advertising<\/strong> olyan tudatos tev\u00e9kenys\u00e9gek \u00f6sszess\u00e9ge, amelyek sor\u00e1n az egy\u00e9n saj\u00e1t \u00e9rt\u00e9keit, k\u00e9pess\u00e9geit, eredm\u00e9nyeit \u00e9s szem\u00e9lyes m\u00e1rk\u00e1j\u00e1t \u00e9p\u00edti \u00e9s kommunik\u00e1lja a k\u00fclvil\u00e1g fel\u00e9. L\u00e9nyeg\u00e9ben \u00f6nmagunk \"\"selling, marketing<\/a>\" \u00e9s pozicion\u00e1l\u00e1sa a szakmai vagy szem\u00e9lyes \u00e9letben.<\/p>\n\n\n\n

The key elements of self-marketing:<\/h3>\n\n\n\n

1. Personal branding<\/h4>\n\n\n\n

It involves identifying and highlighting the unique qualities, values and competences that set us apart from others. What do we want people to immediately associate with our name or person?<\/p>\n\n\n\n

2. Communicating of values and results<\/h4>\n\n\n\n

Our ability to speak effectively and convincingly about our own achievements, successes and professional experience without sounding pretentious or discredited.<\/p>\n\n\n\n

3. Establishing an online and offline presence<\/h4>\n\n\n\n

Conscious management of professional online profiles (like LinkedIn \/ e.g. Rob's coach LinkedIn page<\/a>\/, professional website, blog) and the image created by personal appearances, presentations, comments, publications.<\/p>\n\n\n\n

4. Building and maintaining relationships<\/h4>\n\n\n\n

Building and maintaining a strategic network of relationships that support our professional goals and increase our visibility in the field.<\/p>\n\n\n\n

5. Positioning<\/h4>\n\n\n\n

\u00d6nmagunk elhelyez\u00e9se a szakmai hierarchi\u00e1ban \u00e9s piacon - mit ny\u00fajtunk, miben vagyunk k\u00fcl\u00f6nlegesek vagy egyediek, milyen probl\u00e9m\u00e1kat oldunk meg hat\u00e9konyan.<\/p>\n\n\n\n

The paradox of self-marketing<\/h2>\n\n\n\n

K\u00e9pzeld, \u00e9n sem voltam j\u00f3 benne, s\u0151t, m\u00e9g ma sem vagyok olyan profi, mint akinek ez a \"v\u00e9r\u00e9ben van, vagy mag\u00e1ba sz\u00edvta az anyatejjel\" De kem\u00e9nyen dolgozom rajta. Elismerem, nem egyszer\u0171!<\/p>\n\n\n\n

Hogy a magam p\u00e9ld\u00e1ival \u00e9ljek: \"M\u00e9g a mai napig, sok \u00e9ves fels\u0151vezet\u0151i h\u00e1tt\u00e9rrel a h\u00e1tam m\u00f6g\u00f6tt is tanulom, coachcsal \u00e9s self-coachingban is dolgozom rajta, hogy magamr\u00f3l is tudjak olyan profin, felmagasztal\u00f3 m\u00f3don \u00e9s extra pozit\u00edvan besz\u00e9lni, \u00edrni mint b\u00e1rmelyik csapatom tagj\u00e1r\u00f3l, beosztottamr\u00f3l. Azaz m\u00e1st nagyon profin tudok marketingelni! Tudok az eredm\u00e9nyei\u00e9rt, vagy ak\u00e1r csak a \u00f6nmag\u00e1\u00e9rt, de az \u00e9rdemei\u00e9rt is nagyon elismerni, elismertetni, dics\u00e9rni \u00e9s kifel\u00e9 is megmutatni.\"<\/p>\n\n\n\n

This testimony perfectly sums up the inner struggle that many of us experience. As leaders, we are able to notice, appreciate and highlight the achievements of others, but when it comes to making a similarly positive statement about ourselves, something holds us back.<\/p>\n\n\n\n

The question is why this dichotomy exists and how can we change it?<\/p>\n\n\n\n

\"Not
Not good at self-marketing either? Guess what! How can you improve in this area?<\/figcaption><\/figure>\n\n\n\n

Why do we struggle with self-marketing?<\/h2>\n\n\n\n

Cultural background? Cultural context?<\/h3>\n\n\n\n

Magyarorsz\u00e1gon (\u00e9s sok m\u00e1s k\u00f6z\u00e9p-eur\u00f3pai orsz\u00e1gban) a szer\u00e9nys\u00e9g hagyom\u00e1nyosan nagy \u00e9rt\u00e9k (volt?). M\u00e1r gyermekkorunkban azt tanultuk, hogy \"ne dicsekedj\", \"ne h\u00edvd fel magadra a figyelmet\". Ezek a kultur\u00e1lis norm\u00e1k m\u00e9lyen bel\u00e9nk iv\u00f3dnak, \u00e9s k\u00e9s\u0151bb, feln\u0151ttk\u00e9nt is befoly\u00e1solj\u00e1k viselked\u00e9s\u00fcnket. Az\u00e9rt ma m\u00e1r ezen igyeksz\u00fcnk jav\u00edtani \u00e9s v\u00e1ltoztatni, ahogy kiny\u00edlt a vil\u00e1g, t\u00f6bbek k\u00f6z\u00f6tt a globaliz\u00e1ci\u00f3 is lehet\u0151v\u00e9 tette ezt.<\/p>\n\n\n\n

Here is an example of my own:<\/h3>\n\n\n\n

I have a very good example of my own cultural background. When I did one of my MBAs or graduated from university, we went abroad and others came here. And a good example of that is the American students. A lot of you know this, you know this because I mentioned it several times to similar questions. And it's not true, of course, especially you can't draw conclusions from it or generalize, but it's a highlighted but good example of the cultural issue above.<\/p>\n\n\n\n

\"Not<\/figure>\n\n\n\n

Mikor itt voltak a n\u00e1lunk, magyarorsz\u00e1gon a di\u00e1kok USA-b\u00f3l, s kaptunk csoportos feladatot az egyetemen, mi magyarok leszegt\u00fck a fej\u00fcnket \u00e9s l\u00e9gedetlen\u00fcl \u00e1lltunk hozz\u00e1, hogy m\u00e1r megint feladat, amin dolgozni kell...
Does this sound familiar? <\/strong>
What was the attitude of the American students?
Na szerinted? Hurr\u00e1 optimizmus! Nem vicc, \u00f6r\u00fcltek, hogy remek feladaton dolgozhatnak csapatukkal \u00e9s versenyben a magyarokkal... Tudn\u00e1m hosszasan mes\u00e9lni, de a l\u00e9nyeg, hogy midenki megcsin\u00e1lta a feladatot \u00e9s h\u00e1t v\u00e1rt vagy nem v\u00e1rt, de nagy k\u00fcl\u00f6nbs\u00e9g volt a szintben, a min\u0151s\u00e9gben a kidolgoz\u00e1s m\u00e9lys\u00e9g\u00e9ben \u00e9s szinte mindenben. Persze az el\u0151ad\u00e1s, a prezent\u00e1ci\u00f3 is nagyon durva kontraszt volt.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"Not<\/figure>\n\n\n\n

Can you guess? <\/strong>
Based on the above, that is, in the first part, in short, we were indeed an order of magnitude better in quality, while the presentation, that is, how we presented it and how good the task marketing or self-marketing was, tipped the scales in favour of the American students.<\/p>\n\n\n\n

Vagyis, mi nagyon profin nagyon j\u00f3l megcsin\u00e1ltuk, de nem tudtuk profin \u00e9s olyan szinten b\u00fcszk\u00e9n el\u0151adni, mint a k\u00fclf\u00f6ldi di\u00e1kt\u00e1rsaink, annak ellen\u00e9re, hogy val\u00f3ban profin megoldottuk a feladatot, amit \u0151k sem rosszul, de j\u00f3val gyeng\u00e9bben csin\u00e1ltak meg. El\u00e9g is volt a p\u00e9ld\u00e1b\u00f3l, mert t\u00f6bbek k\u00f6z\u00f6tt az \u00edr\u00e1s k\u00f6vetkez\u0151 pontja is biztosan h\u00e1tr\u00e1ltatott minket, magyarokat... <\/p>\n\n\n\n

<\/div>\n\n\n\n

Fear of being judged<\/h3>\n\n\n\n

Many people are afraid that if they talk too much about their achievements, others will think they are arrogant or conceited. This fear is often unfounded, but it is still a very real obstacle.<\/p>\n\n\n\n

The impact of impostor syndrome<\/h3>\n\n\n\n

\"T\u00f6bben vagyunk \u00edgy ezzel\" \u2013 \u00e9s val\u00f3ban, az imposztorszindr\u00f3ma k\u00fcl\u00f6n\u00f6sen elterjedt a vezet\u0151k k\u00f6r\u00e9ben. Ez azt a jelens\u00e9get \u00edrja le, amikor valaki \u2013 f\u00fcggetlen\u00fcl t\u00e9nyleges sikereit\u0151l \u2013 \u00fagy \u00e9rzi, nem \u00e9rdemli meg a poz\u00edci\u00f3j\u00e1t, \u00e9s att\u00f3l tart, hogy m\u00e1sok el\u0151bb-ut\u00f3bb \"leleplezik\".
Of course, behind this can also be knowing that we already know so much about something that we feel as if it is so little that others must know more. And, of course, this is not by accident.<\/p>\n\n\n\n

The dilemma of credibility<\/h3>\n\n\n\n

A m\u00e1sik v\u00e9glet az, amikor valaki \"sokkal t\u00f6bbet hirdet mag\u00e1r\u00f3l, mint amit megval\u00f3s\u00edtott, vagy ak\u00e1r ami az \u0151 \u00e9rdeme\". Ez a fajta t\u00falzott \u00f6nprom\u00f3ci\u00f3 hossz\u00fa t\u00e1von vissza\u00fcthet, \u00e9s al\u00e1\u00e1shatja a bizalmat. A megfelel\u0151 egyens\u00faly megtal\u00e1l\u00e1sa kulcsfontoss\u00e1g\u00fa.<\/p>\n\n\n\n

Why is self-marketing important?<\/h2>\n\n\n\n

Career development<\/h3>\n\n\n\n

Being able to communicate our values and achievements is essential for career progression. If we do not, others will not do it for us.<\/p>\n\n\n\n

Business opportunities<\/h3>\n\n\n\n

K\u00fcl\u00f6n\u00f6sen v\u00e1llalkoz\u00f3k\u00e9nt, freelancerk\u00e9nt, szabad\u00fasz\u00f3k\u00e9nt, vagy vezet\u0151i poz\u00edci\u00f3ban l\u00e9v\u0151k\u00e9nt kritikus, hogy tudjuk magunkat \u00e9s kompetenci\u00e1inkat hat\u00e9konyan \"eladni\".<\/p>\n\n\n\n

Building professional credibility<\/h3>\n\n\n\n

Presenting ourselves well strengthens our professional credibility and helps us to be taken seriously by others.<\/p>\n\n\n\n

Setting an example<\/h3>\n\n\n\n

As leaders, we also set an example to our team on how to evaluate their own work and communicate their results.<\/p>\n\n\n\n

Ways to develop self-marketing<\/h2>\n\n\n\n
\"Coaching<\/a><\/figure>\n\n\n\n

1. Coaching as an effective tool<\/h3>\n\n\n\n

\"A coachingr\u00f3l biztosan tudom, hogy nagyon hat\u00e9konyan seg\u00edthet ebben, persze ehhez kell az \u00fcgyf\u00e9l is, aki ezen hajland\u00f3 kem\u00e9nyen dolgozni a coachcsal\u2026\"<\/p>\n\n\n\n

Coaching can indeed be an excellent tool for developing self-marketing. A good coach can help:<\/p>\n\n\n\n