{"id":15767285,"date":"2025-12-29T11:38:00","date_gmt":"2025-12-29T10:38:00","guid":{"rendered":"https:\/\/coachlab.hu\/?p=15767285"},"modified":"2026-04-10T19:08:49","modified_gmt":"2026-04-10T17:08:49","slug":"sales-coaching-vagy-sales-trening-mikor-melyik-jo","status":"publish","type":"post","link":"https:\/\/coachlab.hu\/en\/blog\/sales-coaching-or-sales-training-which-is-which\/","title":{"rendered":"Sales coaching or sales training: when does it work - and why do the two work well together?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><a href=\"https:\/\/coachlab.hu\/en\/blog\/sales-coaching-or-sales-training-which-is-which\/\">Sales coaching or sales training: when does it work - and why do the two work well together?<\/a><\/h2>\n\n\n\n<p><em>Imagine a salesperson who knows everything. He knows the product, has been through the training, taken notes, asked questions. Yet the results don't come.<\/em><br>Familiar situation?<\/p>\n\n\n\n<p>This is one of the biggest paradoxes of modern B2B sales:<br>while companies are nearly <strong>79%-a was able to increase its revenues<\/strong>, the <strong>individual sales performances are at historic lows<\/strong>. The sellers <strong>70-84%-a will not reach its quota<\/strong>, and the average quota uptake is <strong>Around 43%<\/strong>.<\/p>\n\n\n\n<p>This is not a lack of knowledge.<br>This is <strong>application problem<\/strong>.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/coachlab.hu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>At CoachLab<\/strong><\/a> We work in this tension zone every day:<br>where the sales training <em>gives you the basics<\/em>, but the real breakthrough came with <strong><a href=\"https:\/\/coachlab.hu\/en\/sales-coaching\/\" target=\"_blank\" data-type=\"page\" data-id=\"2803\" rel=\"noreferrer noopener\">sales coaching<\/a><\/strong> bring it.<\/p>\n\n\n\n<p>In this article we show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>what is the real difference between <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" data-type=\"page\" data-id=\"260781\" rel=\"noreferrer noopener\"><strong>sales training<\/strong><\/a> and sales coaching,<\/li>\n\n\n\n<li>when which one really works,<\/li>\n\n\n\n<li>and why the two <strong>a conscious combination of<\/strong> creates sustainable, measurable business results.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Let's briefly clarify the concepts:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is Sales Coaching?<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/coachlab.hu\/en\/blog\/shadow-coaching-is-the-real-power-of-sales-coaching\/\" data-type=\"post\" data-id=\"259732\">sales coaching<\/a><\/strong> (Sales coaching) is a structured, <strong>individual development process<\/strong>, which is based on the real, current situation of sellers. The aim is not to transfer new information, but to build on existing knowledge <strong>improving the effective use of<\/strong>, by consciously shaping behaviour, decision-making and attitudes.<\/p>\n\n\n\n<p>During sales coaching, the <a href=\"https:\/\/coachlab.hu\/en\/rob-coach-rob-rado-robert-senior-business-executive-mastercoach\/\" data-type=\"page\" data-id=\"260098\">coach<\/a> questions, feedback and reflective tools to help the salesperson to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>better manage complex sales situations,<\/li>\n\n\n\n<li>make more confident decisions,<\/li>\n\n\n\n<li>and achieve sustainable performance improvements.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">What is Sales Training?<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/coachlab.hu\/en\/ertekesitesi-training-coachlab\/\" data-type=\"page\" data-id=\"260891\">Sales training<\/a><\/strong> (Sales training) is a structured, <strong>group development format<\/strong>, which aims to transfer sales knowledge, techniques and methodologies. The training provides salespeople with a consolidated knowledge base in areas such as product knowledge, questioning techniques, negotiation techniques and the steps of the sales process.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/coachlab.hu\/en\/blog\/sales-coaching-impact-on-profit-research-strategy\/\" title=\"The Impact of Sales Coaching on Business Growth: 2026 Strategic Report and In-Depth Analysis of Sales Effectiveness\" target=\"_blank\" rel=\"noopener\">sales training:<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ensure rapid knowledge transfer,<\/li>\n\n\n\n<li>unifies the sales approach within the team,<\/li>\n\n\n\n<li>particularly effective for onboarding, new product launches or process changes.<\/li>\n<\/ul>\n\n\n\n<p>However, training alone rarely leads to lasting behavioural change - this is effectively complemented by sales coaching, which in turn supports the habitualisation of important steps.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Knowledge \u2260 performance<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The \u201emaster trifecta\u201d of sales development\u201d<\/h3>\n\n\n\n<p>Sales training and sales coaching are often lumped together, but <strong>provide answers to problems at a different level<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/coachlab.hu\/wp-content\/uploads\/Sales-coaching-vs.-Sales-trening-mikor-melyik-pexels.webp\" alt=\"Sales coaching or sales training: when does it work - and why do the two work well together?\" class=\"wp-image-15767287\" srcset=\"https:\/\/coachlab.hu\/wp-content\/uploads\/Sales-coaching-vs.-Sales-trening-mikor-melyik-pexels.webp 1920w, https:\/\/coachlab.hu\/wp-content\/uploads\/Sales-coaching-vs.-Sales-trening-mikor-melyik-pexels-1280x853.webp 1280w, https:\/\/coachlab.hu\/wp-content\/uploads\/Sales-coaching-vs.-Sales-trening-mikor-melyik-pexels-980x653.webp 980w, https:\/\/coachlab.hu\/wp-content\/uploads\/Sales-coaching-vs.-Sales-trening-mikor-melyik-pexels-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><figcaption class=\"wp-element-caption\">Sales coaching or sales training: when does it work - and why do the two work well together?<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><a href=\"#kapcsolat\">Do you want your team not only to know the numbers, but to deliver them?<br>Let's talk about how sales coaching works in your organisation.<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Sales training - the foundation<\/h3>\n\n\n\n<p>Training is a structured, plannable, \u201eone-to-many\u201d type of development.<br>Its aim is to help sellers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>understand the new product or service,<\/li>\n\n\n\n<li>master a methodology,<\/li>\n\n\n\n<li>learn the \u201eright\u201d steps.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eThe training answers, <em>with<\/em> and <em>how<\/em> should do.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This is essential. But it is not enough.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sales coaching - the engine of performance<\/h3>\n\n\n\n<p><a href=\"https:\/\/coachlab.hu\/en\/sales-coach\/\" target=\"_blank\" data-type=\"page\" data-id=\"2380\" rel=\"noreferrer noopener\"><strong>A sales coach<\/strong><\/a>ing <strong>not teaching<\/strong>, but <strong><a href=\"https:\/\/coachbp.hu\/blog\/online-coaching-budapesten-szemelyre-szabott-fejlodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">development<\/a><\/strong>.<br>An individual, situation-specific, ongoing process that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>from <strong>jams in sharp situations<\/strong> working,<\/li>\n\n\n\n<li>shapes behaviour, decisions and attitudes,<\/li>\n\n\n\n<li>not tell, but <strong>link to<\/strong>.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eCoaching starts where training ends.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>To use an analogy:<br>training is like learning to shoot a basketball.<br>And coaching is when, during a match, the coach notices that you're tired, the opponent's tactics have changed - and helps you <strong>make the right decision at the right moment<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why does training without coaching fail to deliver results?<\/h2>\n\n\n\n<p>Research has shown that people who have learned in training <strong>84-87%-will be lost within three months<\/strong>, if there is no conscious reinforcement and feedback.<\/p>\n\n\n\n<p>That's why many sales managers put it this way:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eThere was training, it was good... it just doesn't show in the numbers.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This is where CoachLab's sales development approach is a breakthrough:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the training <strong>builds awareness<\/strong>,<\/li>\n\n\n\n<li>a coaching <strong>skill fixes<\/strong>,<\/li>\n\n\n\n<li>the two together <strong>changes behaviour<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Organisations where training is followed by regular sales coaching:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>28% higher win rate<\/strong> are achieved,<\/li>\n\n\n\n<li><strong>21.3% better quota performance<\/strong> produce,<\/li>\n\n\n\n<li>and react faster to market changes.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><a href=\"#kapcsolat\">As a sales manager, if you see that performance is not changing significantly after training, it's time to move to another level.<br>Book an appointment and let's see together how sales coaching can bring measurable results to your team.<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/coachlab.hu\/wp-content\/uploads\/sales-coaching-vs-sales-trening-melyiket-valasszuk-pexels.webp\" alt=\"Sales coaching or sales training, which is best?\" class=\"wp-image-15767286\" srcset=\"https:\/\/coachlab.hu\/wp-content\/uploads\/sales-coaching-vs-sales-trening-melyiket-valasszuk-pexels.webp 1920w, https:\/\/coachlab.hu\/wp-content\/uploads\/sales-coaching-vs-sales-trening-melyiket-valasszuk-pexels-1280x853.webp 1280w, https:\/\/coachlab.hu\/wp-content\/uploads\/sales-coaching-vs-sales-trening-melyiket-valasszuk-pexels-980x653.webp 980w, https:\/\/coachlab.hu\/wp-content\/uploads\/sales-coaching-vs-sales-trening-melyiket-valasszuk-pexels-480x320.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><figcaption class=\"wp-element-caption\">What is the difference between sales coaching and sales training? When does one work better and why do they work well together?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">When to use which one?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Sales training really works when:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>onboarding new salespeople,<\/li>\n\n\n\n<li>they have introduced a new product, service or sales process,<\/li>\n\n\n\n<li>they want a common language and methodology in the team.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong><a href=\"#kapcsolat\">Do you feel you have more in you than you can give out right now?<br>Sales coaching helps you to be at your best when you're on the spot.<\/a><\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Sales coaching brings spectacular results when:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>there are large differences in the performance of sellers,<\/li>\n\n\n\n<li>would like to pull up the \u201emiddle field\u201d (here even <strong>19% Growth<\/strong> also available),<\/li>\n\n\n\n<li>work with complex, long sales cycles,<\/li>\n\n\n\n<li>they want real behavioural change (confidence, proactivity, maturity in decision-making).<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eThe training unifies.<br>Coaching brings out the best in the individual.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Proven business results - not theory<\/h2>\n\n\n\n<p>Sales coaching is not a \u201esoft skill\u201d, but <strong>a tough business investment<\/strong>:<br>every 1 unit of expenditure on average <strong>4,53 units of revenue<\/strong> produce.<\/p>\n\n\n\n<p><strong>Some real examples from practice:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>In a SaaS environment<\/strong>:<br>A well-trained sales team did not deliver the numbers for months.<br>1:1 after the introduction of coaching <strong>Within 3 months, the team's 80% reached its target<\/strong> - no one before.<\/li>\n\n\n\n<li><strong>At a large technology company<\/strong>:<br>The salespeople supported by coaching <strong>26% more deals closed<\/strong>,<br>and their sales cycle <strong>shortened by more than a month<\/strong>.<\/li>\n\n\n\n<li><strong>Behaviour-focused development<\/strong>:<br>Coaching based on concrete conversation patterns in an insurance company<br><strong>Weekly sales growth of 50%<\/strong> brought in.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why CoachLab?<\/h2>\n\n\n\n<p>At CoachLab <strong>we do not \u201esell\u201d training\u201d<\/strong>, but <strong>we build results<\/strong>.<br>We work with training, but our real strength is <strong>sales <\/strong><a href=\"https:\/\/coachlab.hu\/en\/blog\/a-coaching-jovoje-15-coaching-trend-2025-2026-ban\/\" title=\"The future of coaching: 15 coaching trends that will transform the world of development in 2025-2026\" target=\"_blank\" rel=\"noopener\">coaching \u00e9s sales fejleszt\u00e9s<\/a>.<\/p>\n\n\n\n<p>Something our customers particularly appreciate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>structured yet flexible coaching models (GROW, STAR),<\/li>\n\n\n\n<li>measurable progress and business focus,<\/li>\n\n\n\n<li>sales vezet\u0151kkel \u00e9s <a href=\"https:\/\/coachlab.hu\/en\/blog\/why-do-most-b2b-ertekesito-kepzes-fail\/\" title=\"Why do most B2B sales training courses fail? Here&#039;s the solution that works!\" target=\"_blank\" rel=\"noopener\">\u00e9rt\u00e9kes\u00edt\u0151kkel egyar\u00e1nt m\u0171k\u00f6d\u0151<\/a> megk\u00f6zel\u00edt\u00e9s,<\/li>\n\n\n\n<li>a safe yet challenging development space.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eIn today's sales world, the winner is not the one who knows more,<br>but who <strong>in a better situation<\/strong>.\u201d<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-medium-font-size has-text-align-center has-custom-font-size wp-element-button\" href=\"#kapcsolat\">Building a successful sales team together - messaging - CoachLab<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Selling the future depends on individual competences<\/h2>\n\n\n\n<p>In the B2B environment of 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>customers are better prepared,<\/li>\n\n\n\n<li>decisions are slower,<\/li>\n\n\n\n<li>and the salesperson is more crucial than ever.<\/li>\n<\/ul>\n\n\n\n<p>Regular sales coaching not only improves performance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>40% improves sales force retention<\/strong>,<\/li>\n\n\n\n<li>reinforces commitment,<\/li>\n\n\n\n<li>and generate stable income in the long term.<\/li>\n<\/ul>\n\n\n\n<p>If you want sales knowledge <strong>into results<\/strong>,<br>and the potential <strong>sustainable performance<\/strong> become,<br>you're in the right place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summarising what we have done so far<\/h2>\n\n\n\n<p><strong>Sales coaching and sales training: what is the difference and how do they work together in practice?<\/strong><\/p>\n\n\n\n<p><em>Sales training<\/em> (sales training) is a structured knowledge transfer where salespeople <em>learn new techniques and methods<\/em> (pl. t\u00e1rgyal\u00e1s, CRM, \u00fcgyf\u00e9lkommunik\u00e1ci\u00f3) \u2013 gyakran csoportosan zajlik. gartner.com<br><em>sales coaching<\/em> (sales coaching) is a <em>an individual, behavioural and situational development process<\/em>, amely m\u00e1r megl\u00e9v\u0151 tud\u00e1s alkalmaz\u00e1s\u00e1t finomhangolja, szem\u00e9lyre szabott visszajelz\u00e9sekkel \u00e9s gyakorlati t\u00e1mogat\u00e1ssal. gartner.com<\/p>\n\n\n\n<p><strong>Therefore, the most effective approach<\/strong>, if training is the foundation of knowledge and coaching helps its continuous application and development in real-life situations.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong><a href=\"https:\/\/coachlab.hu\/en\/\">coachlab.hu\/en\/<\/a> - where sales development really works.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list\">\n<div id=\"faq-question-1766957286905\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What is the difference between sales coaching and sales training?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>A <em>sales training<\/em> or <em>sales training<\/em> structured knowledge transfer, where teams or individuals learn new sales techniques, methods and tools. In contrast to <em>sales coaching<\/em> or <em>sales coaching<\/em> a continuous, personalised development process aimed at adapting the individual to specific situations and improving behaviour.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1766957511377\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">When should you choose sales training?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Sales training is proposed:<br \/>* onboarding of new sales staff,<br \/>* when introducing new products\/services,<br \/>* to develop a uniform sales methodology,<br \/>* develop basic sales skills.<br \/>In this form of training <em>transfer knowledge and build foundations<\/em>.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1766957564438\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">When is sales coaching more effective than training?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Sales coaching has its greatest impact when:<br \/># aims to reduce individual differences in performance,<br \/># managing complex sales situations is important,<br \/># want to achieve long-term changes in behaviour, attitudes and habits.<br \/>In this case, the sales coach provides personalised support in response to specific sales situations.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1766957638176\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What does sales coaching mean in practice?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>An experienced sales coach will not, (not only) tell you, <em>with<\/em> but also with questions and feedback (including sharing best practice) to help you <strong>you make the most of your skills<\/strong> - whether it's negotiating, managing a client or exceeding your quota.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1766957745504\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">What are the most common forms of sales training?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>Sales training can be:<br \/># group sales training,<br \/># technical or product knowledge training,<br \/># Sales methodology and role play based training,<br \/>Combination of # training and coaching (e.g. follow-up coaching). <a href=\"https:\/\/coachlab.hu\/en\/ertekesitesi-training-coachlab\/\" target=\"_blank\" rel=\"noreferrer noopener\">coachlab.hu<\/a><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1766957804456\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question\">How effective is a combination of coaching and training?<\/h3>\n<div class=\"rank-math-answer\">\n\n<p>In practice, training imparts the basic knowledge, while coaching helps to <strong>apply and reinforce in a live situation<\/strong> - so the two together lead to lasting improvements in behaviour and performance. <a href=\"https:\/\/coachlab.hu\/en\/sales-training\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/coachlab.hu\/sales-trening\/\" rel=\"noreferrer noopener\">coachlab.hu<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Most salespeople fall short of their goals not because they lack knowledge, but because they cannot apply what they have learned in a real-life situation. In this article, we'll show you the real difference between sales training and sales coaching, when which really works, and why a conscious combination of the two will deliver the greatest sustainable business results for salespeople and sales managers.<\/p>","protected":false},"author":1,"featured_media":15767287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1,85,79],"tags":[76,435],"class_list":["post-15767285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching","category-kepzes-es-training","category-sales-coaching","tag-sales-coaching","tag-sales-trening"],"_links":{"self":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/15767285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/comments?post=15767285"}],"version-history":[{"count":11,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/15767285\/revisions"}],"predecessor-version":[{"id":15768620,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/posts\/15767285\/revisions\/15768620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media\/15767287"}],"wp:attachment":[{"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/media?parent=15767285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/categories?post=15767285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/coachlab.hu\/en\/wp-json\/wp\/v2\/tags?post=15767285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}