CoachLab writings on Sales Coaching

The Impact of Sales Coaching on Business Growth: 2026 Strategic Report and In-Depth Analysis of Sales Effectiveness

Why does the 85% of the training fail? CoachLab's 2026 research and report reveals the business impact of sales coaching and the methodology that delivers an 18-fold ROI.
The global sales quota reach fell to 16%. Our strategic report explores the impact of sales coaching on growth and how the methodology can be translated into measurable financial results in 2026.

Sales self-awareness: why is price, closing and credibility decided here?

Sales self-awareness: why is price, closing and credibility decided here? Why is the deal decided in your head before you speak? Business growth is not a strategy, it's an internal state. As detailed in our comprehensive guide to leadership self-awareness, the...

Sales coaching or sales training: when does it work - and why do the two work well together?

Most salespeople fall short of their goals not because they lack knowledge, but because they cannot apply what they have learned in a real-life situation. In this article, we'll show you the real difference between sales training and sales coaching, when which really works, and why a conscious combination of the two will deliver the greatest sustainable business results for salespeople and sales managers.

Workflow optimisation with AI: Why choose a partner, not software?

AI automation is not a button you press. Workflow optimisation through AI is a strategic issue. Is your company in chaos? AI only amplifies it. Before you buy software, read why you need an AI consultancy that looks at the human side first.

Sales coaching or sales training: when does it work - and why do the two work well together?

Sales coaching or sales training: when does it work - and why do the two work well together?

Most salespeople fall short of their goals not because they lack knowledge, but because they cannot apply what they have learned in a real-life situation. In this article, we'll show you the real difference between sales training and sales coaching, when which really works, and why a conscious combination of the two will deliver the greatest sustainable business results for salespeople and sales managers.

Workflow optimisation with AI: Why choose a partner, not software?

Workflow optimisation with AI: Why choose a partner, not software?

AI automation is not a button you press. Workflow optimisation through AI is a strategic issue. Is your company in chaos? AI only amplifies it. Before you buy software, read why you need an AI consultancy that looks at the human side first.

Why do most B2B sales training courses fail? Here's the solution that works!

Why do most B2B sales training courses fail? Here's the solution that works!

84% of traditional B2B sales training courses fail because they lack coaching support. Discover how companies can achieve 88% productivity gains with the right approach and why it will be even more important in the world of B2B sales in 2025.

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Organisational development why, when, how?

Organisational development why, when, how?

Organisational development is as much a key to success and a necessity in today's economic environment as it was in the past. Whether problem-solving or proactive, well-designed organisational development can result in a 15-30% increase in productivity and a 20-40% reduction in turnover. Coaching is a crucial part of the process to ensure that changes are sustainable. CoachLab's experience shows that the investment pays off in 12-18 months and creates an organisational culture that is able to adapt to the challenges of the future. Don't wait until a crisis - proactive improvements bring the best results.

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The role of the good and the best business development coach in corporate transformation

The role of the good and the best business development coach in corporate transformation

At Tamás, turnover of 35% and declining profits were part of everyday life. Two years later, profitability was 40% higher and turnover below 8%. What has changed? You found the best business development coach. We show you how a professional, good business development coach transforms organizational culture and performance - with real cases and concrete numbers.

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Shadow Coaching - the real power of Sales Coaching

Shadow Coaching - the real power of Sales Coaching

Our own experience shows that salespeople who participate in shadow sales coaching programmes achieve on average 30-40% better results than those who participate in traditional training programmes. This is no coincidence: the areas for improvement identified during shadow coaching are specific, measurable and immediately applicable.

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How do you manage the pressure of sales performance expectations? - Prevent burnout (too)

How do you manage the pressure of sales performance expectations? - Prevent burnout (too)

This morning, in a business group, the question that I have heard or been asked many times elsewhere and that plagues countless salespeople around the world came up again: how do we cope with the constant sales performance pressure?
The numbers, the monthly targets, the daily expectations - they all add up to a burden that not only reduces motivation in the long run, but can also lead to severe burnout.

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5 brutally effective sales coaching secrets top salespeople won't tell you

5 brutally effective sales coaching secrets top salespeople won't tell you

With more than 25 years of experience as a sales manager and sales coach behind me, I can confidently say that the secret to successful sales is not just product knowledge or "aggressive" sales techniques. Those of us who build and coach sales teams every day know that to make a real breakthrough, you need methods that most salespeople have never even heard of.

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